Find the best Social Media Manager jobs

It takes just one job to develop a successful relationship that can propel your career forward.
Find work Interested in hiring?

Professionals on Upwork rate clients
Rating is 4.9 out of 5.
4.9/5

on average from 2M+ reviews

Trusted by

Check out a sample of the 5,562 Social Media Manager jobs posted on Upwork

Social Media Manager and Freelance Assistant
New
Fixed-price ‐ Posted 23 hours ago

$850
Fixed-price

Intermediate
Experience level

JOB TITLE: Freelance Assistant for Online Rental Website Assistance Description: We are seeking a freelance assistant who is proficie…

Social Media Manager Instagram Facebook Social Media Content Creation Social Media Management Jobs
See more

Less than 30 hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience level

We are looking for an experienced social media manager to handle our daily posting on Reddit. The ideal candidate will have a deep unde…

Social Media Manager Social Media Content Social Media Management Jobs Social Media Content Creation
See more
Hiring Freelancers
New
Hourly ‐ Posted 23 hours ago

Hours to be determined
Hours needed

More than 6 months
Duration

Expert
Experience level

We are seeking a skilled Video Editor, Graphic Designer, Paid Advertising Expert, SEO Expert, Social Media Strategist, Web Developer an…

Social Media Manager Web Development Advertising Social Media Management Jobs Search Engine Optimization Content Writing
See more
Personal Assistant and Social Media Manager
New
Hourly ‐ Posted 22 hours ago

Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Intermediate
Experience level

We are seeking a dedicated and versatile individual to join our team as a Personal Assistant and Social Media Manager. The ideal candid…

Social Media Manager Facebook Instagram Social Media Management Jobs
See more

Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Intermediate
Experience level

Analyzing your existing account: The first step is for the freelancer to examine your current Twitter account. Evaluate which posts are…

Social Media Manager Social Media Content Creation Neural Network Influencer Marketing Internet Marketing Twitter/X Marketing Social Media Management Jobs
See more
Influencer/marketing/ideas
New
Hourly ‐ Posted 23 hours ago

30+ hrs/week
Hours needed

3 to 6 months
Duration

Entry
Experience level

to help create content to drive customers to the website to help come up with ideas to promote the business manage certain aspects of t…

Social Media Manager Social Media Management Jobs Content Writing Facebook Internet Marketing Instagram Influencer Marketing
See more
Vacation Rentals Manager
New
Fixed-price ‐ Posted 23 hours ago

$300
Fixed-price

Intermediate
Experience level

Job Title: Vacation Rental Manager Job Summary: As a Vacation Rental Manager, you will play a pivotal role in the management of our pr…

Social Media Manager Customer Satisfaction Customer Support Email Communication Data Entry Communications Administrative Support Email Support Complaint Management Social Media Management Jobs
See more
Social Media Strategy Manager
New
Fixed-price ‐ Posted 23 hours ago

$500
Fixed-price

Expert
Experience level

We are looking for a skilled Social Media Strategy Manager to take over our entire social media strategy. Your main responsibility will…

Social Media Manager Facebook Social Media Strategy Social Media Management Jobs
See more
Virtual Assistant
New
Hourly ‐ Posted 22 hours ago

30+ hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

We are looking for a full-time rockstar Virtual Assistant to join our team. You will mainly be in charge of research, admin support, co…

Social Media Manager Content Creation Social Media Management Jobs Administrative Support Communications Data Entry Virtual Assistance
See more
Job Opportunity: Crypto Meme Coin Launch Specialist
New
Hourly ‐ Posted 21 hours ago

30+ hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience level

Are you passionate about cryptocurrency and have a knack for memes? We're on the hunt for a dynamic and versatile individual to join ou…

Social Media Manager Social Media Management Jobs Content Writing Cryptocurrency
See more
Social Media Managers on Upwork
can earn $14–$35/hr.
Learn more below about how you can earn a career on the world’s work marketplace.
Social Media Manager average prices bell curve

$14 $35

Median hourly rates (USD)

How to Become a Freelance Social Media Manager

A freelance social media manager is responsible for the marketing components of a company's presence on social media platforms. This includes overseeing content development, placement, promotion, and engagement of audience members. If you have a knack for leveraging content and driving engagement, you might have what it takes to be a freelance social media manager.

What does a freelance social media manager do?

A freelance social media manager is the person within an organization responsible for developing, editing, distributing, and promoting content in multiple forms across various social media platforms. Social media managers are typically members of the marketing, communications, or public relations departments. They have a keen sense of what news and content, whether in written, audio, or video format, resonates best with different target markets.

A freelance social media manager must be an expert not only in social media marketing but also in the details of an organization’s operations and industry. Via social media, organizations are able to intimately engage their audiences and have better control over the perception of their brand. In addition, freelance social media managers are usually involved in a company’s customer acquisition process and the attraction of leads into the sales funnel.

What skills do I need to become a freelance social media manager?

The skills needed to be a freelance social media manager are similar to those needed by professionals working in marketing, communications, and public relations. Many social media skills are simply an extension of more traditional marketing and communications capabilities.

While there are a number of skills that can prove helpful in the role of a freelance social media manager, the following are common across organizations and industries:

  • Excellent communication. Exhibiting excellent communication skills may seem obvious for freelance social media managers, but this goes beyond social media platforms. Not only should a social media manager have a grasp of how to communicate via multiple social media platforms, but they should also effectively communicate with staff, internal and external stakeholders, and partner organizations.
  • Excellent writing. Writing well for a variety of audiences via multiple social media platforms requires the ability to communicate creatively, with proper grammar and spelling, and in a way that quickly engages an audience to drive them to a particular action. They say the pen is mightier than the sword. In the case of a freelance social media manager, using that pen as eloquently and creatively as possible will go a long way to further engagement and drive revenue.
  • An understanding of digital marketing. Getting the most of our social media includes leveraging the technology that helps maximize engagement. It’s great to have increased engagement across all social media channels, but it’s also essential to measure the effectiveness of campaigns and analyze which campaigns are driving revenue and which ones need to be optimized.
  • The ability to network. Social media is exactly what the name suggests: engaging socially via online platforms through the use of media. Establishing and growing engagement requires a thorough understanding of how to network with audience members in a way that provides value. Providing that value, in turn, will result in increased engagement, more leads, and greater revenue.
  • A knack for analyzing data. Social media offers more data than many organizations know what to do with. A freelance social media manager should have a high level of comfort gathering and analyzing data. Being able to identify opportunities, trends, and warning signs is a necessary component of any organization’s social media endeavor.
  • Superb time management. With a variety of moving parts associated with developing and distributing content across multiple platforms, a freelance social media manager must possess outstanding time management skills. Whether you are doing most of the social media work yourself or managing a team of social media specialists, properly managing and organizing your time will often be the difference between success and failure.

What are the core freelance social media manager job responsibilities?

While the jobs of freelance social media managers will vary slightly from organization to organization, there are a number of core tasks freelance social media managers will be responsible for.

These responsibilities include:

  • Developing, curating, publishing, and promoting video, audio, and written content from selected templates across multiple social media platforms
  • Researching and analyzing competitive social media activity
  • Overseeing photoshoots and artwork creation for use across social media channels
  • Engaging multiple social media audiences in an effort to increase sales funnel participation and revenue
  • Managing paid advertising across social media channels
  • Reporting on, analyzing, and refining social media activity
  • Interacting with executive leadership and other stakeholders to ensure social media activity aligns with key organization objectives

Should I get a degree or certification to be a freelance social media manager?

In addition to developing your skills through experience with several organizations, obtaining a degree and/or professional certification can help your Upwork profile stand out. Those with a degree from an accredited college or university should be comfortable doing research, developing strategy, reading reports, and making presentations. In addition, a college degree is often accompanied by an internship of some sort that can further your ability to position yourself positively as a freelance social media manager.

Likewise, a certification in social media management, while not necessary for most jobs, can help position you positively among your competitors. What’s more, a certification in digital marketing can have direct application for social media.

Examples of popular degrees or certifications suitable for social media managers include:

  • Associate’s, bachelor’s, or master’s degree from an accredited college or university in the area of marketing, business administration, communications, technology, social media management, or public relations
  • Social Marketing Certification—offered by Hootsuite Academy
  • Facebook Blueprint Certifications—offered by Facebook

Jump-start your freelance social media manager career on Upwork and start looking for your first job. Eager to learn more about freelance social media manager jobs on Upwork? Check out this additional resource:

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.

Your next job starts right here

Set up a free profile to showcase your skills, experience and desired pay rate to clients. You choose the payment method that's best for you to easily get paid for your work.

Find work
Upwork Payment Protection
Gives you security and peace of mind
See how it works