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Check out a sample of the 9,633 Social Media Marketers jobs posted on Upwork

Media Buyer / Ad Campaign Manager Hourly ‐ Posted 1 day ago

30+ hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

We are seeking a talented Media Buyer to join our team on a long-term basis. As a Media Buyer, you will be responsible for managing ad…

Social Media Marketing Google Ads Campaign Optimization Conversion Rate Optimization Pay Per Click Advertising Facebook Social Media Advertising Social Media Content Creation Facebook Advertising Social Media Management
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Youtube automation and Promotion Hourly ‐ Posted 1 day ago

Less than 30 hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

I have a youtube channel and i need to help to promote the channel to monetize it .

Social Media Marketing YouTube Marketing
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$1,000
Fixed-price

Intermediate
Experience level

Crypto Influencers Wanted: Join the Bybit Revolution! Are you a passionate crypto advocate with a thriving online community? Bybit, a…

Social Media Marketing Social Media Management Affiliate Marketing Blockchain Cryptocurrency Content Writing
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Sales Funnel Landing Page Hourly ‐ Posted 1 day ago

Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Intermediate
Experience level

We need 5 to 7 Sales Funnel Landing pages created to capture restaurant owners to market to. It needs to be a proven pages to capture t…

Social Media Marketing Lead Generation Sales Funnel Copywriting ClickFunnels Landing Page
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30+ hrs/week
Hours needed

3 to 6 months
Duration

Intermediate
Experience level

Precision marketing to target customer groups is not limited to leaving messages directly in radio chat groups, leaving messages under…

Social Media Marketing Social Media Advertising Guest Post
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Media Buyer for Ad Campaigns Hourly ‐ Posted 1 day ago

Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Expert
Experience level

Hi, My marketing agency is looking for Facebook, Google And/Or Instagram Ads media buyer to work with us as a contractor. We are Looki…

Social Media Marketing Google Ads Campaign Reporting Advertising Networks Pay Per Click Advertising
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30+ hrs/week
Hours needed

1 to 3 months
Duration

Entry
Experience level

I need someone who knows how to generate leads on Facebook ads and not just boost posts. Atleast 10 highly qualified leads a month will…

Social Media Marketing Facebook Advertising Facebook Facebook Ads Manager Social Media Advertising
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Less than 30 hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

I'm running a Marketing Agency partnering with 7+ home servicing companies across the United States. I'm looking to hire an in house…

Social Media Marketing Lead Generation Social Media Content Creation Facebook Ads Manager
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Bookstagram and BookTok Influencers Hourly ‐ Posted 1 day ago

not_sure
Hours needed

Less than 1 month
Duration

Expert
Experience level

We need someone who can help us connect with Instagram/Bookgram and TikTok/BookTok reviewers of fiction novels (memoir, true crime, his…

Social Media Marketing Instagram Influencer Marketing
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30+ hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

Exciting Opportunity: Social Media Manager Position at Broadcast Apparel Co.! Are you deeply passionate about both fashion and sustai…

Social Media Marketing Social Media Content Facebook Content Writing Instagram Social Media Content Creation Social Media Management Media & Entertainment Fashion & Beauty Google Analytics
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How to Become a Social Media Marketer

A social media marketing strategy and a robust online presence have become indispensable tools for businesses looking to market products and especially build online communities around their brands. But running successful social media campaigns takes more than just posting the right images and quips every so often.

Building a strong social media presence involves:

  • Curating and posting attractive images
  • Understanding of social media users and the types of content that resonate with them
  • Keeping a finger on the pulse of current news and trends
  • Proficiency using data to inform social media marketing campaigns
  • Knowledge of search engine optimization (SEO) to ensure users can easily find content

If you are skilled in these areas, becoming an independent social media marketer on Upwork may be an ideal career path option for you!

What does a Social Media Marketer do?

Social media specialists focus on content marketing, or marketing that does not explicitly advertise a brand, but does build awareness and interest in products and services. This involves producing attractive visuals, videos, written copy, and more that fit the promotion goals for various social networks.

Successful social media managers have excellent marketing skills and use this expertise to create, coordinate, schedule posts across social platforms in such a way that all content complements each other and also the brand. Social media accounts should also reflect a deep understanding of the company’s target audiences to be able to tailor content to this group, as well as draw new potential clients.

Social media marketing managers also must use analytics tools to measure the success of marketing efforts on an ongoing basis.

What skills do I need to become a Social Media Marketer?

Social media skills essential for the job include knowledge of:

  • Demographics of social media platforms, as well as the best strategies for targeting each via social media posts
  • Graphic design fundamentals for improved content creation
  • Analytics and SEO tools
  • Social media management tools, like Sprout Social and Hootsuite to schedule posts and track social media metrics
  • Digital marketing skills and the ability to identify and reach target audiences
  • Excellent copywriting and communication skills, both for writing posts and responding to audiences
  • Public relations and how to preserve a brand’s good reputation

What are the core Social Media Marketer job responsibilities?

Job descriptions for social media marketing specialists tend to ask for candidates to:

  • Craft and post engaging content for social media channels
  • Design and produce high-quality media content
  • Track news and current trends, and curate content accordingly
  • Use SEO research to identity the best hashtags to help audiences find a brand’s content
  • Process social media data, including tracking metrics and KPIs
  • Develop strategies for driving and increasing online traffic based on market research
  • Coordinate cross-promotional campaigns with influencers
  • Engage with followers via messages and other responses to social media posts

Should I get a Social Media Marketer degree or certification?

For social media marketers, the most powerful way to showcase skills comes is a portfolio with samples of your social media design work experience. In addition—and especially for entry-level social media marketers—clients will also likely look at demonstrable success with your own social media channels. But as with any industry, having an educational background in marketing, such as through a college degree or even taking marketing courses, can only strengthen your profile.

Job postings for social media marketers often seek individuals with bachelor’s degrees in subject areas like marketing and communications.

Bootcamps like General Assembly and the Digital Marketing Institute also offer social media marketing specializations.

Finally, you can also improve the specific skills that are essential for social media work through online courses in photography, graphic design, video shooting and editing, and even web development.

Jumpstart your freelance Social media marketer career on Upwork and start looking for your first job. Eager to learn more about Social media marketer jobs on Upwork? Check out these additional resources:

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.

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