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Urgent TikTok Shop Manager Needed

Hourly ‐ Posted 1 month ago

Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Intermediate
Experience level

We are seeking an experienced TikTok Shop Manager to oversee our online store on TikTok. The ideal candidate will manage product listin…

Social Media Marketing Instagram WordPress Data Entry Social Media Management
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Clothing Brand Affiliates

Fixed-price ‐ Posted 1 month ago

$50
Fixed-price

Intermediate
Experience level

I need affiliates to help sell my positivity, motivational niche clothing brand. I have site, merch, name ready. You will earn on each…

Social Media Marketing Social Media Management Internet Marketing Branding Affiliate Marketing
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Facebook Ads Consultant for Restaurant

Hourly ‐ Posted 1 month ago

Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Intermediate
Experience level

We're seeking a knowledgeable Facebook Ads Consultant to review our current ads and provide strategic insights to enhance their effecti…

Social Media Marketing Facebook Advertising Facebook
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Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Entry
Experience level

Interested in buying Canadian Aged Facebook Account for Marketplace.

Social Media Marketing Facebook
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$30
Fixed-price

Intermediate
Experience level

I need an experienced social media promoter to increase the visibility and engagement of my trading signals channel. The ideal candidat…

Social Media Marketing Instagram Facebook
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Socail media

Hourly ‐ Posted 1 month ago

Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Intermediate
Experience level

Helllo, We are a nail salon in florida. usa. our facebook page was created 10 years ago and needs to be updated. need to add a BOOK…

Social Media Marketing Social Media Design Paid Social Illustration Social Media Strategy Graphic Design Content Writing Social Media Content Digital Strategy Social Media Content Creation Social Media Advertising
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$100
Fixed-price

Intermediate
Experience level

I am an artist, illustrator, and writer looking to enhance the visibility of my children's book and visual art. I need a marketing spec…

Social Media Marketing Facebook
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Facebook Ads Expert to join our Team

Fixed-price ‐ Posted 1 month ago

$100
Fixed-price

Intermediate
Experience level

𝗣𝗹𝗲𝗮𝘀𝗲 𝗿𝗲𝗮𝗱 𝘁𝗵𝗲 𝗲𝗻𝘁𝗶𝗿𝗲 𝗷𝗼𝗯 𝗽𝗼𝘀𝘁. Hey, we're looking for a 𝗙𝗮𝗰𝗲𝗯𝗼𝗼𝗸 𝗔𝗱𝘀 𝗘𝘅𝗽𝗲𝗿𝘁 who can gene…

Social Media Marketing PPC Campaign Setup & Management Facebook Facebook Advertising Facebook Ads Manager
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Social Media Manager for Wellness Company

Fixed-price ‐ Posted 1 month ago

$70
Fixed-price

Intermediate
Experience level

We are seeking an experienced social media manager to elevate our wellness brand's online presence. The ideal candidate will be respons…

Social Media Marketing Facebook Instagram Social Media Management
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$267
Fixed-price

Intermediate
Experience level

We are an established, niche financial market-forecasting firm with a 45-year history. We're looking for savvy social media freelancers…

Social Media Marketing Social Media Content Creation Lead Generation Facebook Advertising Instagram
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How to Become a Social Media Marketer

A social media marketing strategy and a robust online presence have become indispensable tools for businesses looking to market products and especially build online communities around their brands. But running successful social media campaigns takes more than just posting the right images and quips every so often.

Building a strong social media presence involves:

  • Curating and posting attractive images
  • Understanding of social media users and the types of content that resonate with them
  • Keeping a finger on the pulse of current news and trends
  • Proficiency using data to inform social media marketing campaigns
  • Knowledge of search engine optimization (SEO) to ensure users can easily find content

If you are skilled in these areas, becoming an independent social media marketer on Upwork may be an ideal career path option for you!

What does a Social Media Marketer do?

Social media specialists focus on content marketing, or marketing that does not explicitly advertise a brand, but does build awareness and interest in products and services. This involves producing attractive visuals, videos, written copy, and more that fit the promotion goals for various social networks.

Successful social media managers have excellent marketing skills and use this expertise to create, coordinate, schedule posts across social platforms in such a way that all content complements each other and also the brand. Social media accounts should also reflect a deep understanding of the company’s target audiences to be able to tailor content to this group, as well as draw new potential clients.

Social media marketing managers also must use analytics tools to measure the success of marketing efforts on an ongoing basis.

What skills do I need to become a Social Media Marketer?

Social media skills essential for the job include knowledge of:

  • Demographics of social media platforms, as well as the best strategies for targeting each via social media posts
  • Graphic design fundamentals for improved content creation
  • Analytics and SEO tools
  • Social media management tools, like Sprout Social and Hootsuite to schedule posts and track social media metrics
  • Digital marketing skills and the ability to identify and reach target audiences
  • Excellent copywriting and communication skills, both for writing posts and responding to audiences
  • Public relations and how to preserve a brand’s good reputation

What are the core Social Media Marketer job responsibilities?

Job descriptions for social media marketing specialists tend to ask for candidates to:

  • Craft and post engaging content for social media channels
  • Design and produce high-quality media content
  • Track news and current trends, and curate content accordingly
  • Use SEO research to identity the best hashtags to help audiences find a brand’s content
  • Process social media data, including tracking metrics and KPIs
  • Develop strategies for driving and increasing online traffic based on market research
  • Coordinate cross-promotional campaigns with influencers
  • Engage with followers via messages and other responses to social media posts

Should I get a Social Media Marketer degree or certification?

For social media marketers, the most powerful way to showcase skills comes is a portfolio with samples of your social media design work experience. In addition—and especially for entry-level social media marketers—clients will also likely look at demonstrable success with your own social media channels. But as with any industry, having an educational background in marketing, such as through a college degree or even taking marketing courses, can only strengthen your profile.

Job postings for social media marketers often seek individuals with bachelor’s degrees in subject areas like marketing and communications.

Bootcamps like General Assembly and the Digital Marketing Institute also offer social media marketing specializations.

Finally, you can also improve the specific skills that are essential for social media work through online courses in photography, graphic design, video shooting and editing, and even web development.

Jumpstart your freelance Social media marketer career on Upwork and start looking for your first job. Eager to learn more about Social media marketer jobs on Upwork? Check out these additional resources:

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.

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