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Check out a sample of the 9,730 Social Media Marketers jobs posted on Upwork

Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Intermediate
Experience level

We are looking for a skilled Facebook advertising expert to join our team at Walton's Antique Jewelry. As a jewelry business, we need s…

Social Media Marketing Facebook Advertising Facebook
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Digital Chatter Specialist. 18+ (experienced only)
New
Hourly ‐ Posted 6 hours ago

Less than 30 hrs/week
Hours needed

3 to 6 months
Duration

Entry
Experience level

We are seeking motivated and reliable individuals to join our team as a Digital Chatter Specialist. The successful candidate will be re…

Social Media Marketing Virtual Assistance Data Entry Social Media Management
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Amazon expert
New
Hourly ‐ Posted 6 hours ago

30+ hrs/week
Hours needed

1 to 3 months
Duration

Expert
Experience level

I would like someone to help me manage my amazon account and post products and set the inventory and run ads with the best way possible…

Social Media Marketing Campaign Optimization Amazon FBA Amazon Webstore Amazon Amazon Web Services
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30+ hrs/week
Hours needed

1 to 3 months
Duration

Expert
Experience level

This is your life opportunity you always dreamed about. We are the next level of WEB3.0 with our ChatGPT for physical products combine…

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Canva Tutorial en Espanol
New
Fixed-price ‐ Posted 6 hours ago

$25
Fixed-price

Expert
Experience level

Experto en Canva Crear un tutorial de aproximadamente una hora. Canva Paso a paso Tutorial debe ser profesional (voz y video paso pas…

Social Media Marketing Voice Recording Video Advertising Canva
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Linkedin page optimiser
New
Hourly ‐ Posted 6 hours ago

Less than 30 hrs/week
Hours needed

3 to 6 months
Duration

Intermediate
Experience level

I am looking for someone to optimise Linedin profiles and pages. This includes being responsible for: 1. Creating headlines. 2. Creati…

Social Media Marketing Writing LinkedIn LinkedIn Development
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Looking TikTok ad creator for dropshipping
New
Hourly ‐ Posted 6 hours ago

Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Intermediate
Experience level

Need someone to create TikTok ad creatives for my dropshipping store. 1. Fluent in English 2. Very fast responder 2. Has to know how…

Social Media Marketing Social Media Advertising TikTok Retail & Consumer Goods AI Content Creation Social Media Content Creation
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FB ads to Shopify Sales Page, Supplement Space
New
Hourly ‐ Posted 6 hours ago

Less than 30 hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

***KEY TO APPLYING*** WRITE 2 or 3 SPECIFIC EXAMPLES OF A SITUATION THAT YOU SOLVED A PROBLEM OR IMPLEMENTED A NEW PROCESS Here's wha…

Social Media Marketing Shopify Facebook Advertising Health & Wellness Video Advertising Social Media Advertising Social Media Content Creation Social Media Management
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Social Media Marketer for Mustela Stelatopia+ Promotion
New
Fixed-price ‐ Posted 6 hours ago

$1,000
Fixed-price

Intermediate
Experience level

We are seeking a skilled social media marketer to assist us in promoting the Mustela Stelatopia+ range in Taiwan and Indonesia. The ide…

Social Media Marketing Social Media Content Creation Instagram Facebook
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Social media pro to post to Instagram
New
Fixed-price ‐ Posted 6 hours ago

$50
Fixed-price

Expert
Experience level

Instagram marketing, daily post on our products. Products include women potlis, bags, clutches. Can also help us in building responsi…

Social Media Marketing Social Media Content Creation Instagram Story Instagram WordPress Fashion & Beauty
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How to Become a Social Media Marketer

A social media marketing strategy and a robust online presence have become indispensable tools for businesses looking to market products and especially build online communities around their brands. But running successful social media campaigns takes more than just posting the right images and quips every so often.

Building a strong social media presence involves:

  • Curating and posting attractive images
  • Understanding of social media users and the types of content that resonate with them
  • Keeping a finger on the pulse of current news and trends
  • Proficiency using data to inform social media marketing campaigns
  • Knowledge of search engine optimization (SEO) to ensure users can easily find content

If you are skilled in these areas, becoming an independent social media marketer on Upwork may be an ideal career path option for you!

What does a Social Media Marketer do?

Social media specialists focus on content marketing, or marketing that does not explicitly advertise a brand, but does build awareness and interest in products and services. This involves producing attractive visuals, videos, written copy, and more that fit the promotion goals for various social networks.

Successful social media managers have excellent marketing skills and use this expertise to create, coordinate, schedule posts across social platforms in such a way that all content complements each other and also the brand. Social media accounts should also reflect a deep understanding of the company’s target audiences to be able to tailor content to this group, as well as draw new potential clients.

Social media marketing managers also must use analytics tools to measure the success of marketing efforts on an ongoing basis.

What skills do I need to become a Social Media Marketer?

Social media skills essential for the job include knowledge of:

  • Demographics of social media platforms, as well as the best strategies for targeting each via social media posts
  • Graphic design fundamentals for improved content creation
  • Analytics and SEO tools
  • Social media management tools, like Sprout Social and Hootsuite to schedule posts and track social media metrics
  • Digital marketing skills and the ability to identify and reach target audiences
  • Excellent copywriting and communication skills, both for writing posts and responding to audiences
  • Public relations and how to preserve a brand’s good reputation

What are the core Social Media Marketer job responsibilities?

Job descriptions for social media marketing specialists tend to ask for candidates to:

  • Craft and post engaging content for social media channels
  • Design and produce high-quality media content
  • Track news and current trends, and curate content accordingly
  • Use SEO research to identity the best hashtags to help audiences find a brand’s content
  • Process social media data, including tracking metrics and KPIs
  • Develop strategies for driving and increasing online traffic based on market research
  • Coordinate cross-promotional campaigns with influencers
  • Engage with followers via messages and other responses to social media posts

Should I get a Social Media Marketer degree or certification?

For social media marketers, the most powerful way to showcase skills comes is a portfolio with samples of your social media design work experience. In addition—and especially for entry-level social media marketers—clients will also likely look at demonstrable success with your own social media channels. But as with any industry, having an educational background in marketing, such as through a college degree or even taking marketing courses, can only strengthen your profile.

Job postings for social media marketers often seek individuals with bachelor’s degrees in subject areas like marketing and communications.

Bootcamps like General Assembly and the Digital Marketing Institute also offer social media marketing specializations.

Finally, you can also improve the specific skills that are essential for social media work through online courses in photography, graphic design, video shooting and editing, and even web development.

Jumpstart your freelance Social media marketer career on Upwork and start looking for your first job. Eager to learn more about Social media marketer jobs on Upwork? Check out these additional resources:

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.

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