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Social media content creator and tiktok video editor
New
Hourly ‐ Posted 9 hours ago

Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Intermediate
Experience level

Job Overview: We are seeking a creative and dynamic Social Media Content Creator and TikTok Video Editor to join our team. This role re…

Social Media Marketing Content Creation Social Media Management LinkedIn Facebook Instagram Social Media Content Creation Social Media Advertising TikTok
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Facebook, Instagram, X Advertising Specialist
New
Hourly ‐ Posted 9 hours ago

Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Intermediate
Experience level

I am looking to run advertisements to help gain more leads and conversions. I am looking into running 2 separate ad sets. 1 Ad set will…

Social Media Marketing Lead Generation Google Ads Facebook Ads Manager Retargeting Social Media Advertising Facebook Advertising Instagram Facebook
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Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Expert
Experience level

Hello 👋 We're looking for an expert-level media buyer to take a look at our TikTok Ads account and spend some time with us talking st…

Social Media Marketing TikTok
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Facebook Ads Specialist
New
Hourly ‐ Posted 9 hours ago

30+ hrs/week
Hours needed

1 to 3 months
Duration

Intermediate
Experience level

We are seeking a talented Facebook Ads specialist to manage and optimize our ad campaigns. As a specialist, you will be responsible for…

Social Media Marketing Facebook Advertising Facebook
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Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Intermediate
Experience level

We are seeking a highly skilled Social Media Marketing Specialist to help us build a strong social media following for our new fashion…

Social Media Marketing Facebook Instagram
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Digital Marketer and Web Developer
New
Hourly ‐ Posted 9 hours ago

Hours to be determined
Hours needed

More than 6 months
Duration

Expert
Experience level

We are seeking a talented contractor to join our team as a Digital Marketer and Web Developer. As a key member of our company, you will…

Social Media Marketing Internet Marketing PPC Campaign Setup & Management HTML Search Engine Optimization Web Development Facebook Advertising
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Email Marketer for Digital Marketing Agency
New
Hourly ‐ Posted 9 hours ago

Less than 30 hrs/week
Hours needed

3 to 6 months
Duration

Intermediate
Experience level

We are a leading digital marketing agency looking for experienced email marketers to join our team. As an email marketer, you will be r…

Social Media Marketing Content Writing Lead Generation
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YouTube Video Monetization Channel Grow Manager
New
Hourly ‐ Posted 9 hours ago

Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Entry
Experience level

We are looking for a skilled YouTube Channel Monetization and Growth Manager to join our team. As a YouTube Channel Monetization and Gr…

Social Media Marketing YouTube YouTube Development YouTube Marketing
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I need youtube influencer for promoting my mobile app
New
Fixed-price ‐ Posted 9 hours ago

$150
Fixed-price

Intermediate
Experience level

I need someone who has youtube channel with a lot of subscriber. - It should be related with Tech. - It should be based in Europe or U…

Social Media Marketing YouTube YouTube Marketing Influencer Marketing
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Marketing Manager
New
Fixed-price ‐ Posted 9 hours ago

$800
Fixed-price

Expert
Experience level

Job Overview: We are seeking a dynamic and creative Marketing Manager to join our team. The ideal candidate will be responsible for de…

Social Media Marketing Instagram Lead Generation Facebook Social Media Management Internet Marketing
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How to Become a Social Media Marketer

A social media marketing strategy and a robust online presence have become indispensable tools for businesses looking to market products and especially build online communities around their brands. But running successful social media campaigns takes more than just posting the right images and quips every so often.

Building a strong social media presence involves:

  • Curating and posting attractive images
  • Understanding of social media users and the types of content that resonate with them
  • Keeping a finger on the pulse of current news and trends
  • Proficiency using data to inform social media marketing campaigns
  • Knowledge of search engine optimization (SEO) to ensure users can easily find content

If you are skilled in these areas, becoming an independent social media marketer on Upwork may be an ideal career path option for you!

What does a Social Media Marketer do?

Social media specialists focus on content marketing, or marketing that does not explicitly advertise a brand, but does build awareness and interest in products and services. This involves producing attractive visuals, videos, written copy, and more that fit the promotion goals for various social networks.

Successful social media managers have excellent marketing skills and use this expertise to create, coordinate, schedule posts across social platforms in such a way that all content complements each other and also the brand. Social media accounts should also reflect a deep understanding of the company’s target audiences to be able to tailor content to this group, as well as draw new potential clients.

Social media marketing managers also must use analytics tools to measure the success of marketing efforts on an ongoing basis.

What skills do I need to become a Social Media Marketer?

Social media skills essential for the job include knowledge of:

  • Demographics of social media platforms, as well as the best strategies for targeting each via social media posts
  • Graphic design fundamentals for improved content creation
  • Analytics and SEO tools
  • Social media management tools, like Sprout Social and Hootsuite to schedule posts and track social media metrics
  • Digital marketing skills and the ability to identify and reach target audiences
  • Excellent copywriting and communication skills, both for writing posts and responding to audiences
  • Public relations and how to preserve a brand’s good reputation

What are the core Social Media Marketer job responsibilities?

Job descriptions for social media marketing specialists tend to ask for candidates to:

  • Craft and post engaging content for social media channels
  • Design and produce high-quality media content
  • Track news and current trends, and curate content accordingly
  • Use SEO research to identity the best hashtags to help audiences find a brand’s content
  • Process social media data, including tracking metrics and KPIs
  • Develop strategies for driving and increasing online traffic based on market research
  • Coordinate cross-promotional campaigns with influencers
  • Engage with followers via messages and other responses to social media posts

Should I get a Social Media Marketer degree or certification?

For social media marketers, the most powerful way to showcase skills comes is a portfolio with samples of your social media design work experience. In addition—and especially for entry-level social media marketers—clients will also likely look at demonstrable success with your own social media channels. But as with any industry, having an educational background in marketing, such as through a college degree or even taking marketing courses, can only strengthen your profile.

Job postings for social media marketers often seek individuals with bachelor’s degrees in subject areas like marketing and communications.

Bootcamps like General Assembly and the Digital Marketing Institute also offer social media marketing specializations.

Finally, you can also improve the specific skills that are essential for social media work through online courses in photography, graphic design, video shooting and editing, and even web development.

Jumpstart your freelance Social media marketer career on Upwork and start looking for your first job. Eager to learn more about Social media marketer jobs on Upwork? Check out these additional resources:

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.

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