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Marketing Specialist
New
Fixed-price ‐ Posted 23 hours ago

$6
Fixed-price

Intermediate
Experience level

We are seeking a Marketing Specialist to boost our sales through organic and paid marketing efforts. The ideal candidate will have a st…

Social Media Marketing Internet Marketing Facebook
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Less than 30 hrs/week
Hours needed

3 to 6 months
Duration

Expert
Experience level

We need help with our marketing for our cannabis-related products Our most effective marketing method is to have customers post to sit…

Social Media Marketing Content Marketing Content Writing Marketing
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Seeking Qualified Professional to Establish Amazon Storefront
New
Fixed-price ‐ Posted 23 hours ago

$100
Fixed-price

Entry
Experience level

We require the expertise of a professional in configuring Amazon storefronts and detailing product listings. The successful applicant w…

Social Media Marketing Amazon Webstore
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30+ hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience level

- Run effective FB and Google ads - Maintain business Wordpress website - Social Media management - SEO

Social Media Marketing SEO Performance Retargeting Facebook Advertising Google Ads
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Midjourney Expert needed
New
Hourly ‐ Posted 22 hours ago

30+ hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience level

Hello Ai Midjourney Experts We are launching an acne serum and we are looking for an AI midjourney expert who can create the most real…

Social Media Marketing Display Ad
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Amazon kdp promotion
New
Fixed-price ‐ Posted 23 hours ago

$25
Fixed-price

Expert
Experience level

I release a new finance book every week. I need someone to manage my book promotion. I will pay you per book. Please submit a budget th…

Social Media Marketing Kindle Direct Publishing
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Social Media Manager and Graphic Artist
New
Fixed-price ‐ Posted 23 hours ago

$350
Fixed-price

Intermediate
Experience level

We are looking for an experienced Social Media Manager for for a business & people transformation company. The person hired for this…

Social Media Marketing Social Media Management Community Management
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$1,000
Fixed-price

Expert
Experience level

We're searching for an expert that can uplift the results of our client and makes the right decisions in terms of optimizing campaigns.…

Social Media Marketing Media Buying Lead Generation Facebook Ads Manager Facebook Advertising
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Facebook Marketing Specialist
New
Hourly ‐ Posted 23 hours ago

Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Intermediate
Experience level

We are in need of a skilled Facebook Marketing Specialist who can handle our Facebook marketing campaigns and regularly create engaging…

Social Media Marketing Facebook Advertising Facebook
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$150
Fixed-price

Entry
Experience level

We need a partner. A rising star. Skinny fat is a very popular term that is making the rounds on social media, etc. Yet, no one has an…

Social Media Marketing Health & Wellness
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How to Become a Social Media Marketer

A social media marketing strategy and a robust online presence have become indispensable tools for businesses looking to market products and especially build online communities around their brands. But running successful social media campaigns takes more than just posting the right images and quips every so often.

Building a strong social media presence involves:

  • Curating and posting attractive images
  • Understanding of social media users and the types of content that resonate with them
  • Keeping a finger on the pulse of current news and trends
  • Proficiency using data to inform social media marketing campaigns
  • Knowledge of search engine optimization (SEO) to ensure users can easily find content

If you are skilled in these areas, becoming an independent social media marketer on Upwork may be an ideal career path option for you!

What does a Social Media Marketer do?

Social media specialists focus on content marketing, or marketing that does not explicitly advertise a brand, but does build awareness and interest in products and services. This involves producing attractive visuals, videos, written copy, and more that fit the promotion goals for various social networks.

Successful social media managers have excellent marketing skills and use this expertise to create, coordinate, schedule posts across social platforms in such a way that all content complements each other and also the brand. Social media accounts should also reflect a deep understanding of the company’s target audiences to be able to tailor content to this group, as well as draw new potential clients.

Social media marketing managers also must use analytics tools to measure the success of marketing efforts on an ongoing basis.

What skills do I need to become a Social Media Marketer?

Social media skills essential for the job include knowledge of:

  • Demographics of social media platforms, as well as the best strategies for targeting each via social media posts
  • Graphic design fundamentals for improved content creation
  • Analytics and SEO tools
  • Social media management tools, like Sprout Social and Hootsuite to schedule posts and track social media metrics
  • Digital marketing skills and the ability to identify and reach target audiences
  • Excellent copywriting and communication skills, both for writing posts and responding to audiences
  • Public relations and how to preserve a brand’s good reputation

What are the core Social Media Marketer job responsibilities?

Job descriptions for social media marketing specialists tend to ask for candidates to:

  • Craft and post engaging content for social media channels
  • Design and produce high-quality media content
  • Track news and current trends, and curate content accordingly
  • Use SEO research to identity the best hashtags to help audiences find a brand’s content
  • Process social media data, including tracking metrics and KPIs
  • Develop strategies for driving and increasing online traffic based on market research
  • Coordinate cross-promotional campaigns with influencers
  • Engage with followers via messages and other responses to social media posts

Should I get a Social Media Marketer degree or certification?

For social media marketers, the most powerful way to showcase skills comes is a portfolio with samples of your social media design work experience. In addition—and especially for entry-level social media marketers—clients will also likely look at demonstrable success with your own social media channels. But as with any industry, having an educational background in marketing, such as through a college degree or even taking marketing courses, can only strengthen your profile.

Job postings for social media marketers often seek individuals with bachelor’s degrees in subject areas like marketing and communications.

Bootcamps like General Assembly and the Digital Marketing Institute also offer social media marketing specializations.

Finally, you can also improve the specific skills that are essential for social media work through online courses in photography, graphic design, video shooting and editing, and even web development.

Jumpstart your freelance Social media marketer career on Upwork and start looking for your first job. Eager to learn more about Social media marketer jobs on Upwork? Check out these additional resources:

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.

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