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Check out a sample of the 9,385 Social Media Marketers jobs posted on Upwork

TikTok and Instagram Reels Content Creator
New
Hourly ‐ Posted 10 hours ago

Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Intermediate
Experience level

TikTok and Instagram Reels Content Creator We are seeking a talented and creative content creator with a strong understanding of curre…

Social Media Marketing Social Media Content Creation Content Creation Instagram TikTok
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Online Part-Time Promotion Specialist
New
Fixed-price ‐ Posted 9 hours ago

$50
Fixed-price

Intermediate
Experience level

We are seeking a skilled online part-time promotion specialist to join our team. As a promotion specialist, your main responsibility wi…

Social Media Marketing Facebook
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LinkedIn Marketing Consultant
New
Fixed-price ‐ Posted 9 hours ago

$30
Fixed-price

Intermediate
Experience level

We are looking for a skilled LinkedIn Marketing Consultant to provide strategic guidance and support for our B2B marketing efforts. As…

Social Media Marketing LinkedIn Development LinkedIn Lead Generation
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Facebook Posting Assistance
New
Hourly ‐ Posted 9 hours ago

Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Entry
Experience level

We are looking for a freelancer to provide assistance with our Facebook page. Due to technical difficulties, we are currently unable to…

Social Media Marketing Facebook Advertising Social Media Management Facebook
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YouTube Channel 1k subscribe Monetization
New
Hourly ‐ Posted 9 hours ago

Less than 30 hrs/week
Hours needed

Less than 1 month
Duration

Entry
Experience level

We are looking for a talented YouTube Channel and Video Promoter to help increase the visibility and engagement of our channel and vide…

Social Media Marketing Facebook AI Content Creation Social Media Content Creation Social Media Advertising Social Media Management Influencer Marketing Facebook Advertising
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Digital Marketing Specialist
New
Hourly ‐ Posted 9 hours ago

Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Expert
Experience level

Digital Marketing Specialist Responsibilities: - Develop and execute social media strategies that align with the brand's business goa…

Social Media Marketing Instagram Google Ads Facebook
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Drop Shipping Specialist
New
Hourly ‐ Posted 9 hours ago

Less than 30 hrs/week
Hours needed

1 to 3 months
Duration

Entry
Experience level

Job Title: Facebook Marketplace Dropshipping Specialist Job Summary: We are seeking a highly motivated and entrepreneurial individual t…

Social Media Marketing Scheduling Product Listings English Communication Skills Email Communication Inventory Management Dropshipping Facebook Advertising
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$50
Fixed-price

Expert
Experience level

1. Help search Influencers based on requirements; 2. Must with experience in Influencer research and data entry; 3. Please share your w…

Social Media Marketing Influencer Marketing Facebook Instagram
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Less than 30 hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience level

We are seeking a highly skilled Facebook advertising expert to join our team for a long-term collaboration. As our expert, you will be…

Social Media Marketing Facebook Advertising Instagram Facebook
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Amazon KDP Book Promotion and Verified Reviews
New
Fixed-price ‐ Posted 9 hours ago

$20
Fixed-price

Intermediate
Experience level

We are looking for a skilled individual to help us promote our Amazon KDP books and acquire verified reviews. The main objective of thi…

Social Media Marketing Amazon Kindle Direct Publishing
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How to Become a Social Media Marketer

A social media marketing strategy and a robust online presence have become indispensable tools for businesses looking to market products and especially build online communities around their brands. But running successful social media campaigns takes more than just posting the right images and quips every so often.

Building a strong social media presence involves:

  • Curating and posting attractive images
  • Understanding of social media users and the types of content that resonate with them
  • Keeping a finger on the pulse of current news and trends
  • Proficiency using data to inform social media marketing campaigns
  • Knowledge of search engine optimization (SEO) to ensure users can easily find content

If you are skilled in these areas, becoming an independent social media marketer on Upwork may be an ideal career path option for you!

What does a Social Media Marketer do?

Social media specialists focus on content marketing, or marketing that does not explicitly advertise a brand, but does build awareness and interest in products and services. This involves producing attractive visuals, videos, written copy, and more that fit the promotion goals for various social networks.

Successful social media managers have excellent marketing skills and use this expertise to create, coordinate, schedule posts across social platforms in such a way that all content complements each other and also the brand. Social media accounts should also reflect a deep understanding of the company’s target audiences to be able to tailor content to this group, as well as draw new potential clients.

Social media marketing managers also must use analytics tools to measure the success of marketing efforts on an ongoing basis.

What skills do I need to become a Social Media Marketer?

Social media skills essential for the job include knowledge of:

  • Demographics of social media platforms, as well as the best strategies for targeting each via social media posts
  • Graphic design fundamentals for improved content creation
  • Analytics and SEO tools
  • Social media management tools, like Sprout Social and Hootsuite to schedule posts and track social media metrics
  • Digital marketing skills and the ability to identify and reach target audiences
  • Excellent copywriting and communication skills, both for writing posts and responding to audiences
  • Public relations and how to preserve a brand’s good reputation

What are the core Social Media Marketer job responsibilities?

Job descriptions for social media marketing specialists tend to ask for candidates to:

  • Craft and post engaging content for social media channels
  • Design and produce high-quality media content
  • Track news and current trends, and curate content accordingly
  • Use SEO research to identity the best hashtags to help audiences find a brand’s content
  • Process social media data, including tracking metrics and KPIs
  • Develop strategies for driving and increasing online traffic based on market research
  • Coordinate cross-promotional campaigns with influencers
  • Engage with followers via messages and other responses to social media posts

Should I get a Social Media Marketer degree or certification?

For social media marketers, the most powerful way to showcase skills comes is a portfolio with samples of your social media design work experience. In addition—and especially for entry-level social media marketers—clients will also likely look at demonstrable success with your own social media channels. But as with any industry, having an educational background in marketing, such as through a college degree or even taking marketing courses, can only strengthen your profile.

Job postings for social media marketers often seek individuals with bachelor’s degrees in subject areas like marketing and communications.

Bootcamps like General Assembly and the Digital Marketing Institute also offer social media marketing specializations.

Finally, you can also improve the specific skills that are essential for social media work through online courses in photography, graphic design, video shooting and editing, and even web development.

Jumpstart your freelance Social media marketer career on Upwork and start looking for your first job. Eager to learn more about Social media marketer jobs on Upwork? Check out these additional resources:

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.

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