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Check out a sample of the 9,546 Social Media Marketers jobs posted on Upwork

Influencer Marketing | Social Media Manager
New
Hourly ‐ Posted 18 hours ago

Less than 30 hrs/week
Hours needed

More than 6 months
Duration

Entry
Experience level

We are seeking a dynamic Influencer Marketing and Social Media Manager to join our team. This role is perfect for a highly motivated in…

Social Media Marketing Facebook Advertising Internet Marketing Pinterest Social Media Advertising Social Media Management Social Media Content Creation
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Legendary Senior Media Buyer!
New
Hourly ‐ Posted 18 hours ago

30+ hrs/week
Hours needed

More than 6 months
Duration

Expert
Experience level

Description We are looking for a TOP-TIER experienced media buyer in the Medical & Dental Niche to setup, run & manage Facebook / Googl…

Social Media Marketing Lead Generation Facebook Sales & Marketing Health & Wellness Science & Medicine Social Media Advertising Facebook Advertising
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$1,000
Fixed-price

Intermediate
Experience level

I am hiring two team leaders. Each of the person will be managing one section of an agency. 1. The social media team leader: 2. The…

Social Media Marketing Instagram Social Media Content Content Writing Social Media Management Social Media Content Creation
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Japanese Influencer Marketing Specialist
New
Hourly ‐ Posted 17 hours ago

30+ hrs/week
Hours needed

Less than 1 month
Duration

Intermediate
Experience level

We are seeking a Japanese speaker who specializes in influencer marketing to help us expand our reach in the Japanese market. As a Japa…

Social Media Marketing Instagram Influencer Marketing
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Digital Marketing Manager
New
Hourly ‐ Posted 17 hours ago

30+ hrs/week
Hours needed

3 to 6 months
Duration

Intermediate
Experience level

We are looking for "Digital Marketing Manager", these are the things I am looking for: Role: Manage Clients and Workers, Upsell Servic…

Social Media Marketing Business Development Digital Marketing Tech & IT
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Social Media Platform Builder for Podcast
New
Hourly ‐ Posted 18 hours ago

Hours to be determined
Hours needed

Less than 1 month
Duration

Intermediate
Experience level

We are seeking a skilled and experienced individual to build and optimize our social media platforms for our podcast. The ideal candida…

Social Media Marketing Facebook Social Media Management
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Philippines Marketing Sales, AI Emotion & Mood Tech
New
Fixed-price ‐ Posted 18 hours ago

$20,000
Fixed-price

Intermediate
Experience level

Company Summary • Our client is a well-established Digital emotion tracker technology providing a unique deep insights into users emoti…

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Build my LinkedIn profile
New
Fixed-price ‐ Posted 17 hours ago

$50
Fixed-price

Expert
Experience level

Help me build my LinkedIn profile. The goal is to use these two things as tools to secure highly profitable employment on a permanen…

Social Media Marketing LinkedIn Development Branding
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Digital Marketing specialist for non-profit Palestine store
New
Fixed-price ‐ Posted 17 hours ago

$10
Fixed-price

Intermediate
Experience level

We are looking for a digital marketing (predominantly google and facebooks ads) specialist to run ads for the following store thesevenh…

Social Media Marketing Internet Marketing Facebook Advertising Instagram Google Ads Facebook
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Social Media and Marketing Expert for GTM Strategy
New
Hourly ‐ Posted 17 hours ago

30+ hrs/week
Hours needed

1 to 3 months
Duration

Intermediate
Experience level

We are seeking a highly skilled social media, marketing, and content expert to collaborate with our CEO on developing and executing our…

Social Media Marketing Social Media Management Google Analytics SaaS Instagram Tech & IT AI Content Creation Social Media Content Creation Influencer Marketing TikTok
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How to Become a Social Media Marketer

A social media marketing strategy and a robust online presence have become indispensable tools for businesses looking to market products and especially build online communities around their brands. But running successful social media campaigns takes more than just posting the right images and quips every so often.

Building a strong social media presence involves:

  • Curating and posting attractive images
  • Understanding of social media users and the types of content that resonate with them
  • Keeping a finger on the pulse of current news and trends
  • Proficiency using data to inform social media marketing campaigns
  • Knowledge of search engine optimization (SEO) to ensure users can easily find content

If you are skilled in these areas, becoming an independent social media marketer on Upwork may be an ideal career path option for you!

What does a Social Media Marketer do?

Social media specialists focus on content marketing, or marketing that does not explicitly advertise a brand, but does build awareness and interest in products and services. This involves producing attractive visuals, videos, written copy, and more that fit the promotion goals for various social networks.

Successful social media managers have excellent marketing skills and use this expertise to create, coordinate, schedule posts across social platforms in such a way that all content complements each other and also the brand. Social media accounts should also reflect a deep understanding of the company’s target audiences to be able to tailor content to this group, as well as draw new potential clients.

Social media marketing managers also must use analytics tools to measure the success of marketing efforts on an ongoing basis.

What skills do I need to become a Social Media Marketer?

Social media skills essential for the job include knowledge of:

  • Demographics of social media platforms, as well as the best strategies for targeting each via social media posts
  • Graphic design fundamentals for improved content creation
  • Analytics and SEO tools
  • Social media management tools, like Sprout Social and Hootsuite to schedule posts and track social media metrics
  • Digital marketing skills and the ability to identify and reach target audiences
  • Excellent copywriting and communication skills, both for writing posts and responding to audiences
  • Public relations and how to preserve a brand’s good reputation

What are the core Social Media Marketer job responsibilities?

Job descriptions for social media marketing specialists tend to ask for candidates to:

  • Craft and post engaging content for social media channels
  • Design and produce high-quality media content
  • Track news and current trends, and curate content accordingly
  • Use SEO research to identity the best hashtags to help audiences find a brand’s content
  • Process social media data, including tracking metrics and KPIs
  • Develop strategies for driving and increasing online traffic based on market research
  • Coordinate cross-promotional campaigns with influencers
  • Engage with followers via messages and other responses to social media posts

Should I get a Social Media Marketer degree or certification?

For social media marketers, the most powerful way to showcase skills comes is a portfolio with samples of your social media design work experience. In addition—and especially for entry-level social media marketers—clients will also likely look at demonstrable success with your own social media channels. But as with any industry, having an educational background in marketing, such as through a college degree or even taking marketing courses, can only strengthen your profile.

Job postings for social media marketers often seek individuals with bachelor’s degrees in subject areas like marketing and communications.

Bootcamps like General Assembly and the Digital Marketing Institute also offer social media marketing specializations.

Finally, you can also improve the specific skills that are essential for social media work through online courses in photography, graphic design, video shooting and editing, and even web development.

Jumpstart your freelance Social media marketer career on Upwork and start looking for your first job. Eager to learn more about Social media marketer jobs on Upwork? Check out these additional resources:

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.

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