Find the best Social Media Marketing jobs

It takes just one job to develop a successful relationship that can propel your career forward.
Find work Interested in hiring?

Professionals on Upwork rate clients
Rating is 4.9 out of 5.
4.9/5

on average from 2M+ reviews

Trusted by

Check out a sample of the 8,900 Social Media Marketers jobs posted on Upwork

Make a Wealth Tiktok, Instagram and YouTube channel
New
Fixed-price ‐ Posted 10 hours ago

$50
Fixed-price

Intermediate
Experience level

I’m going into the wealth niche and I need these channels to be SEO friendly with great tags and hashtags and SEO friendly descriptions…

Social Media Marketing Social Media Content Instagram
See more
Global corporate TikTok content director
New
Hourly ‐ Posted 10 hours ago

30+ hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

We are looking to hire a global corporate content director to head up a new TikTok division of Brooklands New Media to provide B2B con…

Social Media Marketing Content Writing Content Creation
See more
Seeking college students for a promotional project
New
Fixed-price ‐ Posted 9 hours ago

$200
Fixed-price

Entry
Experience level

We are seeking a college student with an extensive LinkedIn network to promote a comprehensive internship list that we created to help…

Social Media Marketing English Native Advertising Influencer Marketing LinkedIn
See more
SMM/ Content Manager
New
Hourly ‐ Posted 9 hours ago

Less than 30 hrs/week
Hours needed

3 to 6 months
Duration

Intermediate
Experience level

Position: Social Media Manager [Part-time role] Location: Remote Work About the Project: Fellowship program supporting young develope…

Social Media Marketing Content Writing Social Media Content Creation Social Media Management Twitter/X
See more
Female Brazilian Content Creators Needed🇧🇷
New
Fixed-price ‐ Posted 9 hours ago

$35
Fixed-price

Intermediate
Experience level

Hi dear Content Creators! :) We hope you're doing well! We are ContentJet🚀, a UGC Creative Agency and we are looking for creator pros…

Social Media Marketing Portuguese Social Media Content Creation
See more

30+ hrs/week
Hours needed

More than 6 months
Duration

Intermediate
Experience level

We run ads on ig for our service and get 7-11 new clients ever day. You will be managing my Instagram and updating spreadsheet. This…

Social Media Marketing Spanish English Instagram
See more
Social Media Pro to write posts on Twitter (X)
New
Fixed-price ‐ Posted 10 hours ago

$500
Fixed-price

Intermediate
Experience level

Hello Looking for a social media content creator for X (Twitter). If you do not have relevant experience in your bid will be ignored…

Social Media Marketing Social Media Content Creation Social Media Content Social Media Management Twitter/X Marketing
See more
Pinterest manager for my blog
New
Fixed-price ‐ Posted 9 hours ago

$100
Fixed-price

Entry
Experience level

Create mi Pinterest , create pins for each blogs article ... Marketing strategy... Link to m'y blog Paiement for each month

Social Media Marketing Search Engine Optimization Pinterest
See more
Social Media Content Creator
New
Hourly ‐ Posted 9 hours ago

Less than 30 hrs/week
Hours needed

3 to 6 months
Duration

Intermediate
Experience level

Company: The Singing Machine Company, Inc. Location: Remote Compensation: Paid PER video (minimum expectation of 2-3 videos per wee…

Social Media Marketing Social Media Content Creation Instagram TikTok
See more

$2,000
Fixed-price

Expert
Experience level

Looking for someone who can create and run ads to attract accredited investors on facebook advertising. You ideally have experience i…

Social Media Marketing Capital Markets Facebook Advertising Lead Generation
See more

How to Become a Social Media Marketer

A social media marketing strategy and a robust online presence have become indispensable tools for businesses looking to market products and especially build online communities around their brands. But running successful social media campaigns takes more than just posting the right images and quips every so often.

Building a strong social media presence involves:

  • Curating and posting attractive images
  • Understanding of social media users and the types of content that resonate with them
  • Keeping a finger on the pulse of current news and trends
  • Proficiency using data to inform social media marketing campaigns
  • Knowledge of search engine optimization (SEO) to ensure users can easily find content

If you are skilled in these areas, becoming an independent social media marketer on Upwork may be an ideal career path option for you!

What does a Social Media Marketer do?

Social media specialists focus on content marketing, or marketing that does not explicitly advertise a brand, but does build awareness and interest in products and services. This involves producing attractive visuals, videos, written copy, and more that fit the promotion goals for various social networks.

Successful social media managers have excellent marketing skills and use this expertise to create, coordinate, schedule posts across social platforms in such a way that all content complements each other and also the brand. Social media accounts should also reflect a deep understanding of the company’s target audiences to be able to tailor content to this group, as well as draw new potential clients.

Social media marketing managers also must use analytics tools to measure the success of marketing efforts on an ongoing basis.

What skills do I need to become a Social Media Marketer?

Social media skills essential for the job include knowledge of:

  • Demographics of social media platforms, as well as the best strategies for targeting each via social media posts
  • Graphic design fundamentals for improved content creation
  • Analytics and SEO tools
  • Social media management tools, like Sprout Social and Hootsuite to schedule posts and track social media metrics
  • Digital marketing skills and the ability to identify and reach target audiences
  • Excellent copywriting and communication skills, both for writing posts and responding to audiences
  • Public relations and how to preserve a brand’s good reputation

What are the core Social Media Marketer job responsibilities?

Job descriptions for social media marketing specialists tend to ask for candidates to:

  • Craft and post engaging content for social media channels
  • Design and produce high-quality media content
  • Track news and current trends, and curate content accordingly
  • Use SEO research to identity the best hashtags to help audiences find a brand’s content
  • Process social media data, including tracking metrics and KPIs
  • Develop strategies for driving and increasing online traffic based on market research
  • Coordinate cross-promotional campaigns with influencers
  • Engage with followers via messages and other responses to social media posts

Should I get a Social Media Marketer degree or certification?

For social media marketers, the most powerful way to showcase skills comes is a portfolio with samples of your social media design work experience. In addition—and especially for entry-level social media marketers—clients will also likely look at demonstrable success with your own social media channels. But as with any industry, having an educational background in marketing, such as through a college degree or even taking marketing courses, can only strengthen your profile.

Job postings for social media marketers often seek individuals with bachelor’s degrees in subject areas like marketing and communications.

Bootcamps like General Assembly and the Digital Marketing Institute also offer social media marketing specializations.

Finally, you can also improve the specific skills that are essential for social media work through online courses in photography, graphic design, video shooting and editing, and even web development.

Jumpstart your freelance Social media marketer career on Upwork and start looking for your first job. Eager to learn more about Social media marketer jobs on Upwork? Check out these additional resources:

Upwork is not affiliated with and does not sponsor or endorse any of the tools or services discussed in this section. These tools and services are provided only as potential options, and each reader and company should take the time needed to adequately analyse and determine the tools or services that would best fit their specific needs and situation.

Your next job starts right here

Set up a free profile to showcase your skills, experience and desired pay rate to clients. You choose the payment method that's best for you to easily get paid for your work.

Find work
Upwork Payment Protection
Gives you security and peace of mind
See how it works