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Gina H.
Brooklyn, NY
100% Job Success
Top Rated Plus

Product Launch Specialist - Branding / Packaging - Ecommerce / Retail

17 product & service launches | 57 lifestyle brands | $35 million in generated sales | 180 satisfied clients Clients featured in Forbes, New York Times, US News, Vice, and more Senior marketing and branding expert specializing in full-scope product launches, purposeful lifestyle branding, and retail / ecommerce packaging design. For marketing tips, free training topics, and to see more work check out @honeybrandingstudio on IG Typically when you hire other designers, you’re going to get someone that talks endlessly about the importance of branding and your logo. Designers tend to be a bit egotistically blind about what looks good, vs. what actually sells a product or service. Your experience with me has the potential to be drastically different. Why? Because my first priority is how you actually plan to market your product, and design takes a backseat until your value proposition is finalized. I am not just here to make pretty things and rave about how branding is the difference between succeeding and failing (because it’s not!). I’m here to help you sell more through proven marketing strategies, including better branding, because the more you sell, the better my client base becomes. For visual design samples, see honeybrandingstudio.com/portfolio I have a proven history of directing successful brand launches and consistently provide a creative, modern approach, meticulous attention to detail, and impeccable results-driven deliverables. Most of all, I care about what I can provide to ensure YOUR brand's future success, even if that means doing things a little differently. We should set up a strategy call if: ✅ You have a product manufactured and ready to sell – or a product in the process of being developed – but don’t have a marketing strategy or a brand ✅ You are looking for an effective proof of concept strategy before you invest tens of thousands into a fully fledged product launch ✅ You are struggling to find a reliable creative with the design talent, management abilities, & communication skills necessary to execute a full-scope product launch without handholding and micromanaging ✅ Your current marketing approach is not attracting your desired demographic and you are in need of a new strategic and visual solution to recapture your desired audience and create strong brand loyalty Services: • proof-of-concept market testing • go-to-market strategy • product design direction • prototyping resources • conversion optimized copywriting • product differentiation / unique value proposition • brand strategy / positioning and visual identity • retail / ecomm product packaging design • domestic / Chinese packaging procurement and printing support • website / landing page / collection page design • social media strategy • email campaign templates / nurturing sequences • consultation services Experience across a wide variety of categories such as CBD, cosmetics, baby clothing, pet care, home goods, haircare, food & beverage, and supplements.
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Skills

  • Food Packaging
  • Packaging Dieline
  • Branding & Marketing
  • Brand Identity & Guidelines
  • Product Label
  • Package Graphics
  • Brand Positioning
  • Brand Identity Design
  • Retail & Consumer Goods

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