Rebecca C.

Detroit, MI

100% Job Success

Agile Coach/ Program Management Specialist/ Transformation Consultant

$95.00/hr

I have worked with the largest brands in the world. Most recently I have lead project teams for the Agile transformations of Honeywell, Delta Airlines, H&M, Ann Taylor, UPS and Home Depot to name a few. I am a retired Wall Street risk analyst that has found a passion for Program Management. PM Digital Marketing expertise: Social Media Strategy, Execution, Content Strategy (timing, frequency, posting, demographic research, geo targeting, design.) Branding and Identity. PM Development expertise: Responsive website design, CMS setup & training, Mobile app development, Design, Mobile app development, User experience design (UX), User flows, User stories, CMS, CRM integrations, Product Requirements documentation, Sprint Execution and Retrospectives. Internal Operations expertise: Project management, Product management, Project plan creation, Resource plan creation, Budget tracking, Digital/Agile transformation/Coaching. Efficiency analysis, Roadmap Creation, Organizational Planning and Prioritization. Example marketing plan execution for a small business below: Key Objectives • Develop Core Brand Message • Grow Engagements/Conversions (social engagement, sales, customer retention) • Activate Local Community • Create Compelling Narrative Around Restaurants- If Applicable • Grow Social Media Presence (Friends, Followers, Likes, Impressions, Comments, Shares) • Develop/Improve Brand Identity • Optimize Marketing Efforts for Efficiency Deliverables Newly Drafted and Updated Strategy Brief(s) Project Management Project Implementation Spreadsheets (Keyword bidding) Production Calendar (SEO optimized content for Web & Social sites) Daily and Weekly Status Calls/Updates Progress Reports and Reviews Detailed Paid Search and Paid Social Media Budget Measurement (analytics) Hour Allocation Subject Area Number Content Planning/Execution 4 hours per week Account Management 2 hours per week Digital Strategy (Including SEO, PPC, Social) 4 hours per week Paid Search Execution (Including keyword bidding, analysis & monitoring) 5-10 hours per week