Leya A.
San FranciscoCA
100% Job Success

Content Writer | Copywriter | Event Planner | Change Comms | 6 yrs exp

I believe that everyone deserves to have a great career and business. That can only happen if you can clearly articulate what you do, tell the right story to the right people, and provide delightful experiences. Let's get there together! Here are the results I've delivered on past projects: CONTENT AND COPY - Deliver several forms of copy, including SEO-optimized blog posts, website copy, email newsletters, email campaigns, social media posts, internal company emails, direct response copy, user guides, event descriptions, website copy, and UX writing - Write a waitlist signup landing page for an upcoming launch, resulting in 53% conversion rate for waitlist signups - Write and publish 13 SEO blogs about professional and career development, ranking on the first page of Google COMMUNITY & EVENT MANAGEMENT - Engage a community of 800+ young adults in the SF/Bay Area to drive event attendance and growth through high-touch events and engaging content - Executed an 8-day training program for 72 student leaders by facilitating training sessions, reaching out to partner organizations, and coordinating logistics - Host and execute global customer-facing member recruitment events to foster conversations on career design and answer questions about our membership - Onboarded 300 first-year students by producing a 4-day on-campus orientation experience by managing vendors, including venue, on-campus and off-campus resources, and leadership teams - Managed an arts event featuring 5 local artists and several open mic performances, resulting in over 50 attendees INTERNAL COMMUNICATIONS, CHANGE MANAGEMENT, AND EXECUTIVE COMMUNICATIONS - Shaped company culture and employee experience in a high-growth startup by project managing the editorial calendar, including change management rollouts, recurring communications, executive and people communications - Developed and executed a communications plan for an extremely diverse governmental organization with 40,000+ employees, from individual contributors to executives, using email, print, intranet, events, and presentations to implement an HR and payroll system that impacted every employee - Deliver over 20 training manuals for a technological implementation Types of written content formats: - Email (newsletter, nurture sequence, educational, and promotional) - Website content (homepage, about page, landing page, services page, blog post) - Social media posts and captions (Instagram, LinkedIn, TikTok) - SEO-optimized blog content - Informational video scripts - Live event talking points and presentation decks/PowerPoint slides - Infographics - Long-form guides

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  • SEO Writing
  • Email & Newsletter
  • Event-Driven Programming
  • Community Management
  • Career Coaching
  • Community Promotion
  • Offline Community
  • Email Communication
  • Internal Communications


Endorsements from past clients

"Leya led growth marketing at Crew and was a tremendous asset to our team. During her time here, she wrote several fantastic blog posts, created numerous social media posts/campaigns, wrote and managed our email campaigns to a variety of different audiences, and managed our event calendar and event marketing. She brought great energy and a customer-centric mindset to all of her work, and helped us reach our audiences with messages that resonated. I'd recommend her to anyone looking for a motivated, committed, and skilled writer/marketer/growth generalist. "

Mollie A. | Co-Founder and CEO at Crew
Apr 2023