Michelle C.
VancouverCanada
100% Job Success

Beauty Copywriter and Messaging Strategist

Everything you write, from your product descriptions to your email newsletters, is an opportunity to connect, inspire and have people choose YOU. Hey, I’m Michelle. Copywriter and strategist helping beauty brands stand out through research-backed copy rooted in their mission, story and customers. With over 10 years of experience in the beauty industry, I have a unique understanding of the marketplace, consumer behaviour and trends. What does that mean to you? You get a copywriter that truly gets the complexities of the beauty space and can help you get your beauty brand to holy grail status. How? Through websites that convert, emails that nurture, irresistible product descriptions, and messaging that truly resonates with your audience. My clients range from Vogue-feautred makeup brands to start-up indie skincare lines. Here’s what my clients are saying: “Michelle was very dedicated to the whole process. She really went in-depth with the brand and all that it stands for. Figuring out the key moments and creating the story around it, that all sounds amazing and blends together nicely with the brand. Right on point with everything. Not only that she worked on our copy, but she also made some valuable recommendations. As the founder, this helps me so much on a personal level to narrow down the niche and express it the way it truly should be. We are very fortunate to have found her". - Maja Aleksic. Founder TARLI Cosmetics “From the start of our conversation, Michelle was wonderful to work with! She really got to know my brand, my values and philosophy, and asked the right questions even before we started our editing session. She made me think of my brand message and the way I was telling my story in a different way - how amazing! Whether you're looking to update your website, Instagram, product descriptions or any other media, Michelle is your girl! She will make the process easy and enjoyable, and the end result will be impressive!” - Maria Ramey. Founder Understory Botanicals
Work history

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Skills

Skills

  • Social Media Content Creation
  • Social Media Plugin
  • Blog Content
  • Social Media Content
  • Ad Copy
  • Product Page
  • About Us Page
  • Website Content
  • US English Dialect

Testimonials

Endorsements from past clients

"Michelle has been working at my organization as a volunteer for the past two years. In this period, she has constantly been producing copy for our social media channels and other uses. Michelle is dependable, responsible, and always on-time with her tasks. Her copy is well-researched, creative and on-brand. I can wholeheartedly recommend Michelle's work as a copywriter."

Lili V. | Executive Director of VLACC
Feb 2021

Verified


"I just recently started my own website/ blog and I needed help portraying my message on my about page, that's when Michelle came in to help! Not only did she capture the exact message I wanted to send, but she made it sound approachable, friendly yet professional. She asked me what message I wanted to deliver to my readers and she managed to simplify what I was trying to do. To read what Michelle wrote for my about page, check out my blog https://fitjuli.com/about-me Thank you, Michelle! Juliette"

Juliette C. | Founder of FitJuli
About Us Page Feb 2021

Verified