Influencer marketing is a form of marketing in which focus is placed on specific key individuals (or types of individual) rather than the target market as a whole. wikipedia.org

Google AdWords is Google's main advertising product and main source of revenue. wikipedia.org

Social media marketing refers to the process of gaining traffic or attention through social media sites. wikipedia.org

Video production is videography, the process of capturing moving images on electronic media (e.g., video tape, direct to disk recording, or solid state storage like a tapeless camcorder) even streaming media. The term includes methods of production and post-production. wikipedia.org

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. wikipedia.org

The YouTube Application Programming Interface, or the YouTube API, allows developers to access video statistics and YouTube channels' data via two types of calls, REST and XML-RPC. wikipedia.org

YouTube is a video-sharing website on which users can upload, view and share videos. wikipedia.org

Internet marketing, also known as web marketing, online marketing, or e-marketing, is referred to as the marketing (generally promotion) of products or services over the Internet. iMarketing is used as an abbreviated form for Internet Marketing. wikipedia.org

Twitter is an online social networking service and microblogging service that enables its users to send and read text-based messages of up to 140 characters, known as tweets.

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. wikipedia.org