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Content Strategist & Writer
Enabling companies to make the most of their product & brand by matching client values with storytelling potential. Aligning content strategy, value propositioning, and user experiences — based on research, data, and marketing know-how. Firm believer in measurable results and organic growth. Focused on complex, long-term projects with a sustainable impact. A selection of growth initiatives I've led: - case study creation, client interviews, & ghostwriting - product marketing & product management - lead generation strategy & conversion rate optimization - internal/external value propositioning & proof-of-value - email automation & newsletter optimization - content creation: blogs, white papers, podcasts, and more - user-flow mapping, UX research, & user enablement - customer segmentation & brand messaging - landing page audits & performance improvements --- Author of Liquid Sunshine and Quintet. Editor at Panel Magazine.
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