Xu Y.

Branding & Marketing | Entertainment, Sports, Tourism

Xu brings a wealth of experience in content, events, and marketing, with a particular focus on the entertainment, sports, and cultural tourism sectors. Having worked extensively in both Greater China and Southeast Asia, she excels in identifying new collaboration opportunities and achieving multimillion-dollar projects through seamless internal and external partnerships. 1. Branding & Marketing: offering valuable insights and consulting for both Chinese brands going global and overseas brands entering the Chinese market. 2. Event Planning: successfully executed over 10 large-scale projects within a two-month timeframe, drawing in an audience exceeding 60,000. 3. Entertainment, Sports, and Tourism Business Development and Market Research: in the Greater China region, facilitating partnerships with celebrities, athletes, IPs, and tourist destinations. 4. Traveller and social media influencer: Traveling globally, visited nearly 60 countries. Spending Oct-Dec in Latin America, culminating with a journey to Antarctica. Shared experiences online, garnering almost 1,000 followers, with over 10,000 likes and nearly 500,000 views. From initial ideation to seamless execution, Xu excels in delivering exceptional results across diverse sectors.


  • Branding & Marketing
  • Entertainment
  • Sports
  • Travel
  • Project Management
  • Wu Chinese