Frances L.
Pasig CityPhilippines
100% Job Success
Top Rated Plus

All-around Marketing Automation Wiz

Top Rated Marketing Automation Expert: Hubspot Certified, Marketo Certified Expert, Eloqua B2B Master I am proficient with a multitude of marketing automation platforms across industries: Eloqua, Marketo, Hubspot, Adobe Journey Optimizer, Salesforce Pardot, Salesforce Marketing Cloud, ActiveCampaign, Campaign Monitor, Intercom, and Mailchimp. With over 10 years of marketing operations experience, my expertise dwells on both technical and tactical marketing automation strategies. This involves: - campaign performance analysis, dashboards, and insights, - data-backed marketing automation audit, assessment, and recommendations, - customer lifecycle journeys, - AI-powered and automated campaign workflows, - database and contacts management, - consent management aligned with GDPR, CAN-SPAM, and CASL regulations, - lead score models comprised of demographic and behavioral scoring, - email deliverability practices; and, - third-party integrations including Zapier and Twilio SMS. I am: - analytical and results-oriented, - keen to detail, - strategic, - customer-centric, taking in the needs and goals of the customers, - collaborative and an individual contributor, - an advocate for constructive feedback and continuous improvement, and - a student, educator, and innovative professional.

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Skills

  • Marketing Campaign Setup & Implementation
  • HubSpot
  • Marketing Automation Strategy
  • Marketing Automation Audit
  • Marketo
  • Eloqua
  • Pardot Marketing
  • Analytics