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Vicki R. Status: Offline
Chester, United Kingdom
100% Job Success

Competition-Beating Creative Copywriter: Brand Story and Identity

I’m here to help you connect with more customers. My passion is brand storytelling. I love creating connections, through things like humour, expertise or engaging the senses. If you hire me, I’ll fire up people’s imaginations so they can imagine the benefits your product or service will bring them. Every business needs a solid brand identity. All marketing and communication rests on this. I’ll help you to define your company’s values, mission and overall vision. Throughout this process, I will ensure that your brand is authentic and rooted in what you believe. From there, a brand persona will give your business a clear, defined personality that helps people engage with it. Essentially, it humanises your company. For example, a dating agency brand persona might be that wise friend who gives great relationship advice. This can involve brand archetype work, potentially the most powerful tool I can offer. It taps into the character types that drive our most meaningful stories and, increasingly, businesses. Your brand can be as much of a hero, lover or rebel as the character in your favourite film. Once all this is in place, it will be easy to create a unique, memorable tone of voice that ensures your company stands out in the market crowd. I can conjure one up from scratch, complete with guidelines. My most in-depth approach involves analysing the websites of your competitors to discover their strengths and weaknesses, keeping you ahead of their game. Then, it’s a case of writing the website, plus any email and social media marketing. I’m happy to do this myself or edit the work of your in-house copywriter. All my writing follows SEO best practice. I’ve worked alongside product, design and marketing teams, and I enjoy collaborating. My secret sauce is that I’m not just a writer. I’ve supervised and trained teams of people and have experience in sales and fundraising. I’m also a professional public speaker with tour guiding and teaching experience. Earlier in my career, I taught English in rural Japan. I’d love to hear about your business, so feel free to message me or schedule a call. There’ll be no hard sell – just a chat to find out what you’re looking for.
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