This is a strategic brand report of a service-based company highlighting its corporate structure, marketing strategies and overall business portfolio.

This is my postgraduate dissertation where I extensively researched the role of impulsivity in fashion-oriented buying behaviour of millennials in the online and offline market. The goal of the research was to analyse online and offline factors that contributed to fashion-oriented impulse buying, along with understanding the psychological variables associated with millennial shoppers that bought impulsively. The research helped bridge the gap between online and offline markets and helped in understanding the behavioral aspect of fashion consumption and contributed towards the psychology of marketing.