Guilherme N.

Guilherme N.

Los AngelesCA
Rising Talent

Marketing & Brand Strategy | CRM, Call Center, Social Media

• Responsible for a team of 30+, including sales intake, graphic design, web development, video production, social media, and digital marketing positions • Spearheaded the vertical integration of the marketing and sales teams, including the hiring of all new marketing staff and developing software-based solutions to connect the previously disparate sales funnel • Development and Implementation of Salesforce CRM "Sales Cloud". Responsible for the hiring and management of developers and the creation of a new automated sales funnels, increasing the previous conversion rate over 60% and generating over 300 million in origination • Implemented phone system Five9 in conjunction with Salesforce to streamline the capture, tracking and nurturing of all inbound leads. Pioneered caller ID branding to increase answer rate. • Responsible for incorporating an international call center into our inbound and outbound sales processes; including the integration of our new CRM Salesforce into their workflow, ensuring seamless handoff between our two offices • Oversaw launched of corporate rebrand, including the development of a new name, brand + style guide, website, and additional marketing collateral; all based upon thorough competitor analysis and market research • Instituted financial investing blog the "The Daily Flip" to drive SEO leads; responsible for generating over 20 million in origination • Unified social media channels with the development of consistent design and content guidelines • Planned and produced regular original, branded content in the form of podcasts, under the name "The Daily Flip Podcast", video and more • Devised a recruitment channel "Bealoanofficer.com" enabling the company to increase its hiring rate and generate over 5 million in origination within 60 days of launch • Pioneered 2 new private equity new brands, expanding the company’s origination abilities and lines of equity in its time of need

Skills

Guilherme N.

Guilherme N.

Los AngelesCA
Rising Talent

Marketing & Brand Strategy | CRM, Call Center, Social Media

Specializes in
• Responsible for a team of 30+, including sales intake, graphic design, web development, video production, social media, and digital marketing positions • Spearheaded the vertical integration of the marketing and sales teams, including the hiring of all new marketing staff and developing software-based solutions to connect the previously disparate sales funnel • Development and Implementation of Salesforce CRM "Sales Cloud". Responsible for the hiring and management of developers and the creation of a new automated sales funnels, increasing the previous conversion rate over 60% and generating over 300 million in origination • Implemented phone system Five9 in conjunction with Salesforce to streamline the capture, tracking and nurturing of all inbound leads. Pioneered caller ID branding to increase answer rate. • Responsible for incorporating an international call center into our inbound and outbound sales processes; including the integration of our new CRM Salesforce into their workflow, ensuring seamless handoff between our two offices • Oversaw launched of corporate rebrand, including the development of a new name, brand + style guide, website, and additional marketing collateral; all based upon thorough competitor analysis and market research • Instituted financial investing blog the "The Daily Flip" to drive SEO leads; responsible for generating over 20 million in origination • Unified social media channels with the development of consistent design and content guidelines • Planned and produced regular original, branded content in the form of podcasts, under the name "The Daily Flip Podcast", video and more • Devised a recruitment channel "Bealoanofficer.com" enabling the company to increase its hiring rate and generate over 5 million in origination within 60 days of launch • Pioneered 2 new private equity new brands, expanding the company’s origination abilities and lines of equity in its time of need

Skills

More than 30 hrs/week