Mustafa E. Status: Offline
CairoEgypt

Outbound Automation & GTM Workflows l Clay

Hi, I'm Mustafa, a former business dev & operations manager turned GTM Engineer, driven by a passion for building automation systems that solve complex problems and scale effortlessly. After years of leading teams, overseeing projects, and wearing many hats, I realised my true calling lies in the technical side—creating the workflows, automations, and systems that power business success. What I Bring to the Table: - Outbound automation expertise: Designing multi-channel campaigns with personalisation that resonates. - Workflow optimisation: Building efficient, scalable automations that eliminate inefficiencies and save hours of manual work. - CRM integration & data enrichment: Ensuring seamless data flow, clean pipelines, and actionable reporting. - Problem-solving at scale: Leveraging APIs, webhooks, and AI-driven workflows to optimise performance and deliver results. Why My Journey Matters As a manager, I learned the importance of aligning processes with outcomes. Now, as a GTM Engineer, I focus solely on the technical side, building the systems that empower teams to work smarter, not harder. My ability to bridge the gap between strategy and execution means I’m not just building workflows—I’m designing solutions that make sense for both people and businesses. Tools: - Clay - Smartlead - Heyreach - Apify - Trigify - Ocean.io - Make.com - Airtable - ScrapeLi - Instant data scraper Recent Certificates: - AI co-pilot diploma Relevant Experience I’ve worked with startups and agencies to design and implement GTM strategies and automation systems that deliver measurable results. Some highlights include: SBJ Consulting: Developed outbound campaigns for ed-tech and SaaS clients like Examfly and G2z.ai, leveraging data-driven personalisation to secure high-value meetings. The Conversion Architects: Built a fully automated CRM and PM system, saving hours of manual work weekly and streamlining operations for seamless client onboarding and project delivery. Other Experiences Before transitioning to a dedicated GTM Engineer role, I gained extensive experience in business development, operations, and project management. These roles honed my ability to align processes with business outcomes and set me apart as a systems-focused problem solver. Business Dev and Operations Manager – Interview Query (Ed-tech) - Built and scaled the business development department, leading to a 3x increase in partnerships with top U.S. universities. - Designed outreach sequences, sourced leads, and managed the pipeline to expand our reach within the data science education market. Operations Project Manager – E-commerce (Probiotics Industry) - Led diverse projects, including identifying and onboarding a U.S. manufacturer in less than three months after a two-year search by the parent company. - Managed customer service, influencer marketing, and B2B agency collaboration to optimise operations.
Work history

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Skills

Skills

  • Business Operations
  • Project Workflows
  • AI Agent Development
  • AI Consulting
  • Business Process Automation
  • Project Management
  • Clay
  • Airtable
  • Sales Consulting
  • Sales Operations

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