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Daniel S. Status: Offline
Brasilia, Brazil
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The Media Buying Unicorn

I am an experienced media buyer with a strong background in data science (8+ years as a data scientist/data engineer). My expertise lies in harnessing the power of Facebook Ads/Google Ads to drive exceptional results for businesses. With a diverse range of experience spanning freelancing, corporate environments, startups, and academic research, I bring a unique perspective to every project. My proficiency in numerical and statistical analysis, combined with my skills in A/B testing and knowledge of both white hat and black hat marketing, positions me as a valuable asset to optimize your advertising campaigns. 💻 Work Overview ✅ Former Numerical and statistical analysis specialist; ✅ Diverse experience: freelancing, corporate, startups, academic research; ✅ Extensive knowledge of Paid Traffic/Campaign management; ✅ Skilled in A/B testing for campaign optimization; ✅ Proficient in white hat (Real Estate, E-commerce, SaaS) and black hat (Adult niches, Casino/Gambling, Dating) techniques; ✅ Ability to uncover root causes through correlation curves and use them to optimize campaigns ✅ Strong presentation skills: dashboards, dynamic PowerPoint presentations — Result from my experience as a data analyst, where I had to deal with the Executive Board of all companies. ✅ Award-winning mathematician and project builder — Which makes me different from any marketer ✅ Passionate about helping businesses grow and succeed 💡 Skills and Expertise: ✅ Sales Copywriting ✅ Funnel Optimization ✅ Google Ads (Search and Display) ✅ Facebook Ads ✅ Bing Ads ✅ Apple Search Ads ✅ E-mail Marketing ✅ CRM ✅ Landing Page Optimization ✅ Tracking/Attribution tools (Voluum, Redtrack, Branch, AppsFlyer) ✅ Numerical Data Analysis (Statistics, Numerical Methods, Interpolations, Forecasting) ✅ Analytics (Excel, Python, R, RShiny, VBA Programming, Power BI, etc) 📖 Education Advanced Paid Traffic — CXL Institute E-commerce optimization — CXL Institute Copyhackers 100% completion course Landing Page Optimization — CXL Institute Bachelor's in Engineering Senior Data Scientist (SDS™, DASCA)
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