Erin R.
HoustonTX
90% Job Success
Top Rated Plus

Certified, Expert-Vetted GTM, Looker Studio & Google Analytics Expert

I am a tenured data analyst with specializations in digital marketing, analytics and e-commerce, and I help businesses better understand their audience and improve conversion rates. I have 26+ years of experience in data analysis, software development, technical architecture, and engineering team leadership, and expert-level proficiency in a broad range of industry-leading digital marketing and e-commerce platforms. I've managed and delivered dozens of projects for a diverse roster of clients, including Microsoft, Intel, VMWare, TIBCO, Anheuser-Busch, Starbucks, Volkswagen, Best Buy, Bank of America, and Rolling Stone Magazine. Services: * Complex quantitative data analysis * Advanced tracking implementation (via code, tag manager, or partnership with your development team) & report building * Analytics platform auditing, configuration, troubleshooting & optimization * Design & implementation of visually stunning, custom-branded omni-channel Data Studio dashboards * GDPR/CCPA cookie compliance auditing & implementation Core Knowledge Areas: * Analytics * Tag management systems * Data visualization * E-commerce conversion tracking * Custom events, dimensions & metrics * Audiences, segmentation and acquisition source attribution Primary Platforms/Tools: * Google Analytics * Google Tag Manager * Google Data Studio / Looker Studio * Google Ads * Google Search Console * Google OpenRefine * Google BigQuery * Amplitude Analytics * Adobe Analytics * Adobe Dynamic Tag Manager * Tealium Tag Manager * OneTrust CMS & E-commerce Platforms: * WordPress * Shopify * Magento 1 & 2 * SAP Hybris * WooCommerce Other Marketing Tools/Platforms: * Site Tracking: Woopra, Piwik, Matomo, IBM CoreMetrics * A/B Testing: Google Optimize, Optimizely, Adobe Target * Email/Leads: Marketo, Hubspot, Klaviyo * Social & Multimedia: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Youtube, Vimeo * Other: GCP, Rudderstack, Outbrain, Taboola, Criteo, Sizmek, CookieBot Online Portfolio: data-analys.is / queenbee.digital Native English speaker, US-based (CST). The above lists are not exhaustive but are inclusive of a significant range of my most recent relevant experience.
Work history

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Skills

Skills

  • Tag Manager Setup
  • Looker Studio
  • Ecommerce
  • Google Analytics 4
  • Analytics
  • Analytics & Tracking Setup
  • Google Analytics Report
  • Data Analytics

Get started working with Erin quickly with these predefined projects.

Get started working with Erin quickly with these predefined projects.

You will get New Google Consent Mode v2 Compatible Cookie Consent Platform Integration

From $1,000
3 days delivery

You will get OneTrust Cookie Consent Implementation & Integration w/ Google Tag Manager

From $1,000
3 days delivery

You will get OneTrust Cookie Consent + GTM Audit & Optimization

From $500
3 days delivery

Testimonials

Endorsements from past clients

"I hired Erin to train me on the intricacies of Google Analytics. I knew some basics but did not know how to set up tags and triggers, nor how to generate the reports my managers needed. Erin set up exactly the reports I needed and patiently walked me through all the different tabs and panels of the interface. Throughout, Erin was pleasant and professional. The cherry on the Sunday was when she gave me the most gorgeously designed Looker Studio report documents. My managers were blown away, which made me look good! "

Alex A. | Director of Operations
Analytics Consulting Apr 2024

Verified