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Erin R. Status: Offline
Houston, United States
100% Job Success
Expert-Vetted

Certified, Expert-Vetted GTM, Looker Studio & Google Analytics Expert

I'm a seasoned Data Analyst with a strong foundation in web development, leveraging 27 years in tech and advanced skills in GA4, GTM, Looker Studio, and BigQuery. My specializations are web analytics and e-commerce, and I have expert-level proficiency in a broad range of industry-leading analytics, digital marketing and e-commerce platforms. I help businesses better understand their audience and improve conversion rates. As a developer, I have two decades of prior experience in software development, technical architecture, and engineering team leadership. I've managed and delivered dozens of projects for a diverse roster of clients, including Microsoft, Intel, VMWare, TIBCO, Anheuser-Busch, Starbucks, Volkswagen, Best Buy, Bank of America, and Rolling Stone Magazine. Services: * Complex quantitative data analysis * Advanced tracking implementation (via code, tag manager, or partnership with your development team) & report building * Analytics platform auditing, configuration, troubleshooting & optimization * Design & implementation of visually stunning, custom-branded omni-channel Looker Studio dashboards * GDPR/CCPA consent management platform auditing & implementation Core Knowledge Areas: * Analytics * Tag management systems * Data visualization * E-commerce conversion tracking * Custom events, dimensions & metrics * Audiences, segmentation and acquisition source attribution Primary Platforms/Tools: * Google Analytics * Google Tag Manager * Looker Studio * Google Ads * Google Search Console * Google OpenRefine * BigQuery * Amplitude Analytics * Adobe Analytics * Tealium Tag Manager * OneTrust CMS & E-commerce Platforms: * WordPress * Shopify * Magento 1 & 2 * SAP Hybris * WooCommerce Other Marketing Tools/Platforms: * Site Tracking: Woopra, Piwik, Matomo, IBM CoreMetrics, Usermaven * A/B Testing: Google Optimize, Optimizely, Adobe Target * Email/Leads: Marketo, Hubspot, Klaviyo * Social & Multimedia: Facebook, Instagram, Twitter, Pinterest, LinkedIn, Youtube, Vimeo * Other: GCP, Rudderstack, Outbrain, Taboola, Criteo, Sizmek, CookieBot, Cookie Script, Hotjar, Fullstory, Posthog Online Portfolio: data-analys.is / queenbee.digital Native English speaker, US-based (CST). The above lists are not exhaustive but are inclusive of a significant range of my most recent relevant experience.
Work history
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Skills

Skills

Get started working with Erin quickly with these predefined projects.

Get started working with Erin quickly with these predefined projects.

You will get New Google Consent Mode v2 Compatible Cookie Consent Platform Integration

From $1,000
3 days delivery

You will get OneTrust Cookie Consent Implementation & Integration w/ Google Tag Manager

From $1,000
3 days delivery

You will get OneTrust Cookie Consent + GTM Audit & Optimization

From $500
3 days delivery

Testimonials

Endorsements from past clients

"I hired Erin to train me on the intricacies of Google Analytics. I knew some basics but did not know how to set up tags and triggers, nor how to generate the reports my managers needed. Erin set up exactly the reports I needed and patiently walked me through all the different tabs and panels of the interface. Throughout, Erin was pleasant and professional. The cherry on the Sunday was when she gave me the most gorgeously designed Looker Studio report documents. My managers were blown away, which made me look good! "

Alex A. | Director of Operations
Analytics Consulting Apr 2024

Verified

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