As formerly Product Manager, I know first-hand how important it is to collect quality data and what can be achieved by analyzing it.
My goal is to go from the data extraction and transformation needs to deliver the insights you need to make actionable business decisions. I want to help you navigate through the entire spectrum of digital analytics (Google Analytics 4, GTM, Mixpanel, Server-side Containers, Cloud Functions, ...)
My approach towards customers' success in every project/job:
🎯 Business goals 🔎 Technical KPIs 📋 Measurement 📈 Reporting ⚙️ Optimization
I just jumped in a digital nomad lifestyle but my path in the data world started when I was working with weather forecast backed products and Google AdX more than 8 years ago. Since then, some of my notable work includes:
🏆 Implemented Shopify tracking using Google Analytics 4 & Google Tag Manager for a Canadian Shop in the training gear for dogs industry.
🏆 Design and implementation of tracking for a weather forecast portal with >9M users per month.
🏆 Created a dashboard/cockpit that blends data from several different marketing sources into a unique dashboard using Supermetrics for a >1M$ revenue e-commerce.
List of the typical steps involved in delivering your project:
1. Gather all the necessary access to platforms
Access to platforms included in the project (GA, GTM, FB Pixel, Mixpanel, Segment, etc...).
2. Audit of tracking setup
If you have the tracking implemented (GA, GTM, FB Pixel, etc.), I want to ensure that all the relevant data is collected accurately.
3. Creation of tracking strategy
In consultation with you and according to your needs, I will create the document (commonly in a google sheet or notion) with all tracking suggestions. And after your approval, I will start the execution.
4. Execution of the tracking strategy
Implementation of the tracking agreed upon in the tracking strategy document from the previous step.
5. Final tracking check and closure of the project
Once we determine that all agreed tracking is implemented and platforms collect accurate data, we can successfully close the project.
What I can do for your business:
✔️ Map and create your data architecture
✔️ Set up tracking codes:
• Google Analytics 4;
• Server-side container;
• Product analytics: Mixpanel, Amplitude and Heap;
• Heatmaps/UX Tools: Hotjar and FullStory;
• Customer messaging - Intercom;
• Automated messaging - Customer.io;
✔️ Audit and troubleshoot an existing tracking setup;
✔️ Configure and implement:
- Tracking for SaaS and B2B'
- Tacking for Single Page Applications (SPAs);
- Enhanced E-commerce tracking;
- Conversions and Revenue Tracking for Google Ads/Bing Ads/Facebook Ads;
- Tracking Pixels (Facebook Pixel, etc),
- Events tracking,
- Goal funnels,
- Custom reports,
✔️ Visualize data / build dashboards - Google Data Studio, Supermetrics, Metabase
✔️ Configure chains of actions in Zapier, Tray.io or n8n.io;
✔️ Provide Conversion Rate Optimization (CRO) plans with actionable insights.
Is providing quality data to your business a priority for you now?
Let me help you create a data-driven business environment.