I help new businesses grow their brand and acquire customers through social media strategy, content marketing and influencer partnerships.
Social is a powerful way to expand your business but, it's about more than just cool content, it's about:
1) Creating a data-driven content strategy that meets business goals
2) Creating compelling and engaging content for organic and paid channels
3) Making meaningful connections with your customers and clients to build trust and authority
I create a customized strategy based on the business needs, goals and budgets.
First, I look internally to understand the brand's vision, mission and values. Then, I look externally and conduct a competitive analysis and target market research. From there, I identify trends and opportunities and make recommendations.
Once the strategy is reviewed and approved, I take it from strategy to execution and begin creating, curating and publishing content, engaging with the community and reporting back on performance. I also make recommendations for optimization.
If you are looking for someone that is process-oriented, solutions-based and results-driven and need support in the area of social media strategy or execution, I look forward to discussing how I can help!