Anyuan Y.
LondonUnited Kingdom

Professional Graphical, Covers & Packaging Design

Extremely Proficient in Graphic and Product Design, with 30+ Years of professional experience. Highlighted skills and interests: Artistic Discipline: Born into an artistically rich Chinese family, fully absorbing its culture. Chose to pursue painting, music, and calligraphy from a young age. Won second place at the National Teen Calligraphy Competition. Served as the Captain of my College band playing the Guitar and the Drums. Design Viewpoint: During the continuous process of entrepreneurship, simultaneously undertaking the role of both designer and business manager, gaining vast experience in the experimentation, improvement, and perfection process of creating a product to meet market demand in a highly practical environment. Broad Perspective: Accumulated vast management and design experience in many industries such as Film, Graphical Design, Trade/Consumer Magazine design and publishing, and Fast-Moving Consumer Goods (FMCG). Career: Established a Graphical design company in 1996, becoming the first CorelDRAW-certified export/output center (in China) and established as the first technical support center (in China) for CorelDRAW (Tech Manager and Representative). Collaboration with advertising company Ogilvy, producing localised promotional and marketing materials for companies such as IBM, Philips, and HP. During which I gained a great understanding of product design, graphical design, advertisement design and printing process. In 1997 became a shareholder of SINI, a FMCG personal hygiene company in Beijing. Single-handedly redefined and maintained the company brand image from scratch: including packaging, advertisement, product, and logo design. My efforts pushed SINI products to become the top feminine hygiene brand in China at the time. Through this, I grasped the complete design and manufacturing process of an FMCG product line. Ambitiously expanded to the magazine industry in 1999, creating the first sales orientated insurance magazine in China 《China Insurance Magazine》, and a monthly trade magazine 《China Insurance Marketing》. These two magazines became the most influential form of media and advertisement real estate in the industry, bringing about an impressive personal network. My achievements resulted in 15 years of professional networking, serial magazine design/publishing, and large-scale event planning experience. Through my earnest entrepreneurship, I created many profitable and successful companies. In each case working hands-on with employees, learning, and innovating on the newest technologies and market developments.

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Skills

  • Covers & Packaging
  • Brand Design
  • Book Cover Design
  • Advertising Design
  • Brochure Design
  • Cover Art Design