Michael P.
BrooklynNY
100% Job Success
Top Rated

B2B case study expert | Certified SEO Copywriter | Nice guy

In order to buy, your prospects need two things: to find you & to trust you. I’ve got you covered. * 𝐖𝐇𝐀𝐓 𝐈 𝐃𝐎 𝐅𝐎𝐑 𝐘𝐎𝐔 * I help prospects FIND YOU: I'm a Certified SEO Copywriter. I’ll optimize your site for Google search and create content to attract prospects AND keep them engaged. If you’re a local business, I'll optimize your Google My Business profile and help you unlock its marketing power. We’ll brainstorm ways to engage with your local community to build backlinks, and so much more. I help prospects TRUST YOU: More than a “Wow, I love this ice cream” type testimonial, my in-depth Customer Success Stories (aka Case Studies) draw on the voices of your happy customers and educate your prospects about how you help clients succeed. They follow the simple yet powerful problem > solution > results narrative and give prospects the social proof they need to buy. In addition, quality customer success stories can be repurposed for blog posts, email newsletters, social posts, press releases, and more. That saves you money! * 𝐌𝐘 𝐖𝐎𝐑𝐊 𝐆𝐄𝐓𝐒 𝐑𝐄𝐒𝐔𝐋𝐓𝐒 * A press release I wrote for a nonprofit fundraiser was embraced by former NYC Councilmember Carlos Menchaca, and distributed by his media team. It was picked up by ABC News, WPIX Channel 11 News (NYC), and others. Another client put my work on their homepage (“above the fold”), so I know I’ve done right by them. See https: //www. empowerid. com/ (take out the spaces in URL) * 𝐖𝐇𝐀𝐓 𝐌𝐀𝐊𝐄𝐒 𝐌𝐄 𝐃𝐈𝐅𝐅𝐄𝐑𝐄𝐍𝐓 * > My SEO Copywriting certification comes from Heather Lloyd-Martin’s SEO Content Institute. Forbes called her “The founder of SEO copywriting.” > I'm an expert interviewer with a Ph.D. in qualitative sociology and over 200 in-depth interviews under my belt. Interviews are key for customer success stories. > My journalism-quality writing style means jargon-free, pleasure-to-read prose rich with compelling quotations. ----------------------- * 𝐓𝐄𝐒𝐓𝐈𝐌𝐎𝐍𝐈𝐀𝐋 * “Hiring Mike was one of the best decisions I’ve ever made! He is a seasoned professional through and through, and such a pleasure to work with! If you are looking for a professional writer with exceptional rapport and expertise, hire Mike. You will not be disappointed.” -- Nicole Spatz, marketing project manager at Pollfish ---------------------- Send me an email! Let’s talk and see if we’re a good fit for each other. Cheers, Mike Putnam

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Skills

  • Web Content Development
  • Editing & Proofreading
  • Storytelling
  • Communications
  • Case Studies
  • Press Release
  • Research Interviews