Mark B.
San Diego, United States
Fractional CMO | Digital Marketing & Brand Strategy | B2B | B2C
$120.00/hr
Innovative marketing executive and growth strategist with a proven track record of driving brand evolution, revenue acceleration and digital transformation across healthcare, technology and SaaS for both D2C and B2B companies. As a Fractional CMO, business founder and corporate leader, I’ve built and led high-performing teams, scaled go-to-market strategies, and executed demand generation programs that deliver measurable impact.
🚀 Growth & Acquisition – Led marketing and brand transformations contributing to acquisitions
📈 Revenue & Demand Acceleration – Spearheaded 10X+ ROI marketing programs, driving triple-digit YoY growth in leads, opportunities and revenue.
🔬 Healthcare & Health Tech Expertise – Executed strategic promotional and medical education initiatives for life sciences companies, OTC brands and health systems.
📊 Data-Driven Marketing Leadership – Mentored teams to reduce CAC, improve conversion and drive revenue.
🌎 Global & Omnichannel Experience – Led marketing across US, EU, APAC and LATAM, optimizing B2C/B2B engagement in highly regulated industries.
I thrive at the intersection of strategy, creativity, and technology, turning complex challenges into scalable growth solutions for high-growth healthcare, health tech or B2B SaaS organizations.
💡 Let’s connect and discuss how I can help drive your brand’s next stage of growth.
B2C Experience: Jenny Craig, Evolus/Jeuveau, PCA Skin, bareMinerals, Modere, Arbonne, NOKIA, Belkin, Linksys, Logitech, Owlet, Rubio's, Laurel Road, The General, Skullcandy, Astro Gaming, San Diego Chargers, Stanford Health, H-E-B, Inspirato, Uniworld River Cruises, Ubisoft, Smirnoff
B2B Tech Experience: Modern Hire, Appdome, Velocity Mortgage, VMWare, CliQr, Desktop Health, Intuit, Kudelski Security, Streamline Events, Mitchell International, Seclore, Platform Science, Scale North, Maropost
Pharma Experience:: Evolus, Avava Skin, Solta Medical, Pfizer, GSK, Novartis, Sanofi, AstraZeneca, Merck, Covidien, Mylan, Amgen, J&J
Skills
Skills
- Digital Marketing
- Brand Development
- Brand Identity
- Brand Management
- Brand Strategy
- Marketing
- Strategy
- B2C Marketing
- B2B Marketing
- Lead Generation
- Data Analytics
- Content Marketing
- Freelance Marketing