An article is a written work published in a print or electronic medium. It may be for the purpose of propagating the news, research results, academic analysis or debate. wikipedia.org

A blog is a personal journal published on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological order so the most recent post appears first. wikipedia.org

A landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. wikipedia.org

Copywriting is the use of words and ideas to promote a person, business, opinion or idea. wikipedia.org

Copy editing (also written as copy-editing or copyediting, and sometimes abbreviated to ce) is the work that an editor does to improve the formatting, style, and accuracy of text. Unlike general editing, copy editing might not involve changing the substance of the text. wikipedia.org

Proofreading (also proof-reading) is the reading of a galley proof or computer monitor to detect and correct production-errors of text or art. Proofreaders are expected to be consistently accurate by default because they occupy the last stage of typographic production before publication. wikipedia.org

Writing is a medium of communication that represents language through the inscription of signs and symbols. wikipedia.org

A creative strategy generally explains how an advertising campaign will meet the advertising objectives of the business.