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Sylvia Y.
Sydney, Australia

Bilingual English & Chinese Digital Marketing Expert

" SYLVIA HELPED ELEVATE OUR WEBSITE SALES, ROI OF 330%" Hi there! I am Sylvia from Singapore. I am currently based in Australia. I want the best for my clients, so I ensure that GREAT RESULTS are delivered and answer to your questions promptly. Here's a quick summary of my experience: √ 8 years of Digital Marketing Experience in APAC √ English & Chinese Digital Marketing Experience √ in Beauty, Fashion, Retail, Automotive, Finance, Property & Investment, Education, Recruitment, Logistics, Non Profit Organisations √ Worked on SME, Start-ups and MNCs √ Done digital campaigns and projects for BMW, Clarins, Lancome, Vinnies, Chemist Warehouse, DHL, Toll, RMIT, Cebu Pacific, Hudson, Servcorp and more √ Communicates in Native English and Fluent Chinese Key Highlights of Campaign Management: √ Planned and launched a media and influencer campaign, resulting in 330% ROI √ Strategically optimised a yearly Christmas Charity Google Ad campaign which increased website conversion rate from 5.99% to 15.07% √ Planned and launched a Campaign for property client, gained 11,000 followers English Digital Marketing As I have been working on various Digital Marketing roles, I would be able to provide clear strategic advice on how to create a good mix of digital marketing channels. For creation of campaigns, I work across campaign planning, ad copy writing, execution, optimization and reporting. ○ Digital Marketing Strategy ○ Facebook & Instagram Ads Campaign ○ Lead Generation ○ CRO (Conversion Rate Optimization) ○ SEM - Google Adwords Campaign ○ SEO Audit and Strategy ○ Social Media Content Planning and Content Creation ○ Email Marketing - Mail Chimp, Klaviyo & Campaign Monitor ○ eCommerce Marketing (BigCommerce, WooCommerce & Shopify) Chinese Digital Marketing I have been working with various brands who wants to establish their brand in China or local Chinese community in Australia. ○ Chinese Digital Marketing Strategy ○ Influencers/ KOL marketing ○ SEM - Baidu PPC ○ SEO - Baidu ○ Social Media: WeChat & Weibo marketing ○ eCommerce Marketing Feel free to message me, would be happy to answer your questions!
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Skills

Skills

  • Marketing Strategy
  • Search Engine Marketing
  • Social Media Marketing
  • Facebook
  • Simplified Chinese

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