Upwork home
Sign up
Secondary
Steve B. Status: Offline
Reno, United States
100% Job Success
Top Rated Plus

Google Ads PPC Development, Optimization, Management Expert

Need a more profitable Google Ads account? I re-engineer Google Ads accounts for high performance! For 9 years, my rating from clients, based on over 20,000 hours of Upwork projects, has been a Job Success Score (JSS) averaging 99%. Since 2016, 30% of my Upwork clients have either remained under management or returned to utilize my services. The Google and Microsoft PPC platforms have made some significant changes over the past 24 months that benefit them, but not necessarily their small to medium-sized business (SMB) and small to medium-sized enterprise (SME) scale advertisers. I have developed specific technical methods to overcome many of these issues. **Important Information for Prospective Clients** I specialize in developing and re-engineering PPC campaigns for select US-based manufacturing, OEM/D2C eCommerce businesses, as well as lead generation campaigns for service provider businesses. I focus on a select range of industries where we can deliver the most value and maintain a competitive edge. Due to market saturation and strategic specialization, I am not currently taking on new projects in the following sectors: alcohol sales, IT providers, local moving services, nutritional supplements, weight management clinics or spas, CBD-related products, flooring (carpeting/tile), prescription medications, unlicensed mental health providers, early-stage startups, and real estate agents. As part of the engagement process on Upwork, I offer an initial Zoom video meeting (camera enabled). This meeting is complimentary and is intended to help determine if there's a strong mutual fit before moving forward. ---- I re-engineer Google and Microsoft PPC accounts to maximize their full potential, enhancing performance for lead generation and e-commerce accounts. I spare no effort in creating and optimizing campaigns that generate significant returns for my clients. Since late 2022, Google and Microsoft Ads have made changes that have caused many small- to medium-scale campaigns to struggle. I've spent untold hours developing ways to overcome these obstacles and continue to have significant success. One example is the "negative keyword difference engine" system I have developed, coded, and refined over the past two years. It allows me to build extensive negative keyword bases, which enable search campaigns to match search queries more precisely, much as they did five years ago before Google and Microsoft deprecated "match type' precision. Since 2021, I've been mastering the complex "Optmyzr" PPC automation platform. This expertly engineered platform, developed by former Google engineers, is a specialized form of "PPC AI" that sits on top of Google and Microsoft's PPC automation. It can scan for any possible issue or irregularity within your campaigns, among many other capabilities. I've developed detailed, systematic workflows for crafting each type of PPC campaign to suit business needs: Search, PMax, Display, Google Ads for YouTube video, and Shopping. I develop display ads using Photoshop and Illustrator image ad creatives that rival those from Fortune 500 ad agencies. When onboarding a client, I first conduct a conversion rate optimization audit and run tests to ensure that 100% conversion tracking is functional. This is accomplished using Google Ads, Google Analytics 4 (GA4), Google Tag Manager, and JavaScript as necessary. It includes UET on Bing, CallTracking Metrics connectors, and Google/Looker Data Studio, all to ensure that 100% of conversion activity is tracked. Conversion data and metadata are paramount as they are the "fuel" that drives automated bidding performance. I use some of the best PPC campaign monitoring, alert, optimization, and reporting software, including the Optmyzr platform, as well as custom software that I've had developed to my specifications. I maintain all available Google and Microsoft PPC and Web Analytics certifications and re-test each type of campaign annually: search, display, shopping, video, and display campaigns. Your Google Ads and Microsoft Advertising accounts should deliver significant, material, and measurable returns to your business. Do you have a good understanding of it in financial terms, including timely and readable reports? My reports include the most important business metrics. If your campaigns aren't performing as well as they used to, please get in touch. The Google and Microsoft PPC platforms have made changes over the past 24 months, and I have developed technical methods to overcome many of the resulting issues advertisers face. I look forward to meeting to explore how your business can maximize the benefits of paid search advertising.
Work history
Steve B. has more jobs. Create an account to review them
Skills

Skills

Testimonials

Endorsements from past clients

"We've been working with Steve since 2016 and he has always been top tier. Before meeting Steve, we had worked with several other Google Ads specialists and were more just button pushers. Steve and his team are true Google Ads experts with deep knowledge in how to run wildly profitable campaigns. Whether you're running 5-figure or 6-figure/month campaigns you can trust that Steve knows exactly what he's doing better than Google. With all the present changes happening I can think of no one better to manage your campaign. Steve also has deep roots in Silicon Valley, so working with him you're getting far more than a Google Ads wizard, you're getting one of the best in the industry. HIRE HIM NOW!"

Jamie G. | CEO
Best Legal Choice Jul 2022

Verified

"Blastoff Labs is an exceptional paid search project team, capable of handling large-scale projects with corporate-level sophistication. Their results in our account were incredible, and Steve's team operates with a dedication unlike any of the agencies we've worked with. I highly recommend Blastoff and appreciate their hard work. Cody K. President / Unique Way Of Life"

Jacob K. | President
Sporting Goods Feb 2021

Verified

Browse similar freelancers