Amity C.

A landing page, sometimes known as a "lead capture page" or a "lander", is a single web page that appears in response to clicking on a search engine optimized search result or an online advertisement. wikipedia.org

A blog is a personal journal published on the World Wide Web consisting of discrete entries ("posts") typically displayed in reverse chronological order so the most recent post appears first. wikipedia.org

Copywriting is the use of words and ideas to promote a person, business, opinion or idea. wikipedia.org

Professional writing involves the use of clear language to convey information in a way that is easily understood by the intended audience. Individuals who can use language well may be employed as full-time professional writers in a variety of communications-related occupations, such as wikipedia.org

Marketing research is the process or set of processes that links the producers, customers, and end users to the marketer through information. wikipedia.org

Email marketing is directly marketing a commercial message to a group of people using electronic mail email. wikipedia.org

A sales letter is a piece of direct mail which is designed to persuade the reader to purchase a particular product or service in the absence of a salesman.