Fiona W.

Fiona W.

NairobiKenya

Digital Marketing/ Data Analyst

I am a data analyst and digital marketing analyst with a strong background in Accounting and Finance. My priority is to understand my client's needs and communicate closely with them to meet deadlines on time. My goal is to save your business time and money and be an effective part of your team. Are you testing a new strategy on your business now that everything has gone online? Let me analyze it to ensure that what you are doing is profitable. For example restaurants doing takeaways, ordering for services online, employees working at home, people spending more money on advertising, My services include: 1. Google analytics to answer questions such as: How many people visit my client's website? What marketing tactics drive in the most traffic? What content do the visitors like the most? 2. Data blending and analysis to aid my client to gain insight into customer purchasing behavior. For examples what your top selling product is during different seasons(spring, autumn, a pandemic season etc.), and by what avenues whether it is social media, telephone e.t.c. This enables my client to customize their product delivery to suit their target market and drive more sales. 3. Demystifying large amounts of data to make sense of figures and enable my client to make better informed decisions based on data analysis findings rather than assumptions, trends and so called best practices. Thinking of launching a new product in your area? Let us do some geographical and demographic research to see if it's going to be profitable. For example, how will your product compete with the major seller in your area and how much will you spend on advertising and using which effective channels? 4. Social media marketing using content marketing strategies. This ensures reduced marketing costs for my client because the content is more effective, improved social media engagement and gain of traffic through leads hence more sales. 5. Data visualization which entails harnessing, manipulating and presenting large data sets in a way easy to understand for my client using dashboard software. This enables my client to have a clear picture of the business flow. From a quick glance my client will be able to see what portion of their profit comes from which segment of their market, which demographic is their biggest clientele and such presentations. Hence customize the marketing tactics. 6. Market research to capture information and better understand my client's target market. For example crafting a marketing message that attracts leads and improves conversion rates from leads to sales. Data analysis give you, as my client, the what but market research gives you the why. To top it off, digital marketing gives you the how. I would be delighted to work with you through this.
No items

Portfolio

Detailed performance analysis
Detailed performance analysis
Profitability and growth analysis
Profitability and growth analysis
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Fiona W.

Fiona W.

NairobiKenya
1
Total Jobs
2
Total Hours

Digital Marketing/ Data Analyst

Specializes in
I am a data analyst and digital marketing analyst with a strong background in Accounting and Finance. My priority is to understand my client's needs and communicate closely with them to meet deadlines on time. My goal is to save your business time and money and be an effective part of your team. Are you testing a new strategy on your business now that everything has gone online? Let me analyze it to ensure that what you are doing is profitable. For example restaurants doing takeaways, ordering for services online, employees working at home, people spending more money on advertising, My services include: 1. Google analytics to answer questions such as: How many people visit my client's website? What marketing tactics drive in the most traffic? What content do the visitors like the most? 2. Data blending and analysis to aid my client to gain insight into customer purchasing behavior. For examples what your top selling product is during different seasons(spring, autumn, a pandemic season etc.), and by what avenues whether it is social media, telephone e.t.c. This enables my client to customize their product delivery to suit their target market and drive more sales. 3. Demystifying large amounts of data to make sense of figures and enable my client to make better informed decisions based on data analysis findings rather than assumptions, trends and so called best practices. Thinking of launching a new product in your area? Let us do some geographical and demographic research to see if it's going to be profitable. For example, how will your product compete with the major seller in your area and how much will you spend on advertising and using which effective channels? 4. Social media marketing using content marketing strategies. This ensures reduced marketing costs for my client because the content is more effective, improved social media engagement and gain of traffic through leads hence more sales. 5. Data visualization which entails harnessing, manipulating and presenting large data sets in a way easy to understand for my client using dashboard software. This enables my client to have a clear picture of the business flow. From a quick glance my client will be able to see what portion of their profit comes from which segment of their market, which demographic is their biggest clientele and such presentations. Hence customize the marketing tactics. 6. Market research to capture information and better understand my client's target market. For example crafting a marketing message that attracts leads and improves conversion rates from leads to sales. Data analysis give you, as my client, the what but market research gives you the why. To top it off, digital marketing gives you the how. I would be delighted to work with you through this.
No items

Portfolio

Detailed performance analysis
Detailed performance analysis
Profitability and growth analysis
Profitability and growth analysis
Want to see more? Create Account
More than 30 hrs/week