Anika L.

Anika L.

LewesDE
Job Success
Top Rated

15+ years experienced Market Research & Strategy Expert

The power of brands and marketing has always fascinated me. I love a strategic challenge. Developing inspiring ideas through unearthed strategic insights utilizing primary and secondary techniques to help brands/companies communicate and connect with their audience/customers is what I always strive at. Whether it’s working with a new company for an effective go-to-market plan, evaluating and revitalizing an existing brand, or developing growth strategies, I bring creative thinking and passion that helps clients identify, develop and implement strategies that make meaningful connections with their audiences and achieve their business objectives. I am a believer in making change happen, and for over 15 years, I have lived/worked with clients in 4 different regions - United States, Middle East, Europe, Asia, enabling them to transform through strategic thinking and commitment to build and sustain long-term, collaborative partnerships. With the intent to bringing innovative ideas to reality, I founded Creative Notion in 2021, to form a remote freelance international team of independent thinkers, strengthening and diversifying our strategic expertise and geographical footprint. Research expertise: Qualitative (In-depth interviews, Focus groups), Quantitative (Survey design/programming, Data mining/analysis), Industry/Market/Consumer trends/needs, Consumer profiling/segmentation. Skills and expertise: Market Research & Analysis, Consumer Insights, Marketing Strategy, Brand Strategy, Brand Management, B2B & B2C Advertising, Business development, Leadership, Project Management, Team-building. Contact me for agency collaborations and freelance/consultancy opportunities, if you are seeking to make a ruckus.
Rating is 5 out of 5.
5.00 Jan 9, 2021 - Dec 14, 2021

"Anika completed 3 market research projects for us during the course of 1 year. She impressed me as a pro of her field. Despite not having industry background for the research, she communicated effectively with me to define the interview guides. She was proactive in acquiring interview prospects. She promptly provided audio recordings of all interviews. She showed great flexibility by listening to my feedback for each interview to improve the interview questions. And she produced high quality research reports which captured findings and insights. It has been a great success working with Anika."

Private earnings
Aug 25, 2021 - Oct 14, 2021

No feedback given

Private earnings
Rating is 5 out of 5.
5.00 of 2 reviews Dec 28, 2020 - Feb 22, 2021
Rating is 5 out of 5.
5.00

"She possesses all the essential skills a freelancer should have. She is highly skilled. As a result, her quality of work is extremely high-class. She remains available all the time whenever she is required. She adheres to her schedule and she is well-communicative as well. Moreover, she is very cooperative. All-in-all she deserves to get all 5 stars. I would like to assign all my future jobs to her without hesitation. I don't treat her as a freelancer rather as my friend. I pray to God, I would be able to upkeep my relationship with her forever."

Private earnings
Rating is 5 out of 5.
5.00 Aug 21, 2019 - Jun 15, 2020

"I worked with Anika over multiple months on a research study where we needed access to interview high-caliber executives of the leading companies in that sector. A sector which is hard to get in and discreet. She was persistent in getting the interviews we wanted, flexible in adapting her schedule to the executive’s schedule in different time zones around the world. Anika was instrumental in defining the process, the interview structure and of course conducted the interviews in a great way. We involved her also in a strategy workshop afterwards which was not intended from the beginning but a result of the great work she did before and trust. Anika delivered always on time in a efficient and effective manner so we could move ahead as quickly as possible. I would be happy to have her on board again soon."

Private earnings
Rating is 5 out of 5.
5.00 Aug 6, 2019 - Jun 8, 2020

"Anika created a simple report about mascots in advertising and did a nice job, and used proactive thinking, with little direction."

Private earnings
Sep 29, 2019 - Dec 27, 2019

No feedback given

Private earnings
Aug 9, 2019 - Dec 27, 2019

No feedback given

Private earnings
Rating is 4.8 out of 5.
4.80 Sep 5, 2019 - Sep 19, 2019
Private earnings

Anika L. has more jobs. Create an account to review them

Portfolio

An established well-renowned international Market Research agency repositioned their brand, with refinement of the definition of their key differentiators, and alignment of their strengths with the customer market value/benefit. The rebrand strategy exercise (headed by a dynamic Philadelphia-based Marketing agency) built the foundation for the rebrand of the identity, to increase user experience, boost brand engagement, and improve lead generation. ​ Services: Brand Audit and Positioning, Brand framework and Architecture, Brand Tagline A brand audit of 6 competitors was executed, based on 4W-2H model, to assess market positioning, target audiences and messaging strategy, along with brand archetype identification, to define differentiated and own-able space in the playing field. The brand pyramid outlined the attributed, functional/emotional benefits, USP and essence, and was complemented with the messaging framework for vision/mission, promise and positioning. A relook of the existing brand architecture also went through an overhaul, aligning the refined brand attributes to the product/service offering, promoting the benefits of the solutions and innovation approach to tackling research challenges.
Rebrand strategy for enterprise.
Quantitative study designed and executed to evaluate consumer attitudes and perceptions towards person-to-person marketplaces for buying and selling used cars. The project included survey design, programming and analysis of values and motivators that identified key pain points and decision-making drivers for consumers in the product category, to help client with their messaging strategy for the launch of the service. The eComm site was successfully launched with contribution of results from the research.
Quantitative Research - Survey Design/Programming - B2C
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Get started working with Anika quickly with these predefined projects.

Get started working with Anika quickly with these predefined projects.

You will get an impactful brand strategy with messaging strategy

From $2,500
15 days delivery

You will get a survey research study - design & analysis, with compelling insights deck

From $3,125
15 days delivery

You will get an in-depth qualitative study including recruitment, moderation, & analysis

From $3,125
21 days delivery

You will get a comprehensive market research deck including competitive analysis and TAM

From $1,500
15 days delivery
Anika L.

Anika L.

LewesDE
Job Success
Top Rated
40
Total Jobs
302
Total Hours

View profile

15+ years experienced Market Research & Strategy Expert

Specializes in
The power of brands and marketing has always fascinated me. I love a strategic challenge. Developing inspiring ideas through unearthed strategic insights utilizing primary and secondary techniques to help brands/companies communicate and connect with their audience/customers is what I always strive at. Whether it’s working with a new company for an effective go-to-market plan, evaluating and revitalizing an existing brand, or developing growth strategies, I bring creative thinking and passion that helps clients identify, develop and implement strategies that make meaningful connections with their audiences and achieve their business objectives. I am a believer in making change happen, and for over 15 years, I have lived/worked with clients in 4 different regions - United States, Middle East, Europe, Asia, enabling them to transform through strategic thinking and commitment to build and sustain long-term, collaborative partnerships. With the intent to bringing innovative ideas to reality, I founded Creative Notion in 2021, to form a remote freelance international team of independent thinkers, strengthening and diversifying our strategic expertise and geographical footprint. Research expertise: Qualitative (In-depth interviews, Focus groups), Quantitative (Survey design/programming, Data mining/analysis), Industry/Market/Consumer trends/needs, Consumer profiling/segmentation. Skills and expertise: Market Research & Analysis, Consumer Insights, Marketing Strategy, Brand Strategy, Brand Management, B2B & B2C Advertising, Business development, Leadership, Project Management, Team-building. Contact me for agency collaborations and freelance/consultancy opportunities, if you are seeking to make a ruckus.
Rating is 5 out of 5.
5.00 Jan 9, 2021 - Dec 14, 2021

"Anika completed 3 market research projects for us during the course of 1 year. She impressed me as a pro of her field. Despite not having industry background for the research, she communicated effectively with me to define the interview guides. She was proactive in acquiring interview prospects. She promptly provided audio recordings of all interviews. She showed great flexibility by listening to my feedback for each interview to improve the interview questions. And she produced high quality research reports which captured findings and insights. It has been a great success working with Anika."

Private earnings
Aug 25, 2021 - Oct 14, 2021

No feedback given

Private earnings
Rating is 5 out of 5.
5.00 of 2 reviews Dec 28, 2020 - Feb 22, 2021
Rating is 5 out of 5.
5.00

"She possesses all the essential skills a freelancer should have. She is highly skilled. As a result, her quality of work is extremely high-class. She remains available all the time whenever she is required. She adheres to her schedule and she is well-communicative as well. Moreover, she is very cooperative. All-in-all she deserves to get all 5 stars. I would like to assign all my future jobs to her without hesitation. I don't treat her as a freelancer rather as my friend. I pray to God, I would be able to upkeep my relationship with her forever."

Private earnings
Rating is 5 out of 5.
5.00 Aug 21, 2019 - Jun 15, 2020

"I worked with Anika over multiple months on a research study where we needed access to interview high-caliber executives of the leading companies in that sector. A sector which is hard to get in and discreet. She was persistent in getting the interviews we wanted, flexible in adapting her schedule to the executive’s schedule in different time zones around the world. Anika was instrumental in defining the process, the interview structure and of course conducted the interviews in a great way. We involved her also in a strategy workshop afterwards which was not intended from the beginning but a result of the great work she did before and trust. Anika delivered always on time in a efficient and effective manner so we could move ahead as quickly as possible. I would be happy to have her on board again soon."

Private earnings
Rating is 5 out of 5.
5.00 Aug 6, 2019 - Jun 8, 2020

"Anika created a simple report about mascots in advertising and did a nice job, and used proactive thinking, with little direction."

Private earnings
Sep 29, 2019 - Dec 27, 2019

No feedback given

Private earnings
Aug 9, 2019 - Dec 27, 2019

No feedback given

Private earnings
Rating is 4.8 out of 5.
4.80 Sep 5, 2019 - Sep 19, 2019
Private earnings

Anika L. has more jobs. Create an account to review them

Portfolio

An established well-renowned international Market Research agency repositioned their brand, with refinement of the definition of their key differentiators, and alignment of their strengths with the customer market value/benefit. The rebrand strategy exercise (headed by a dynamic Philadelphia-based Marketing agency) built the foundation for the rebrand of the identity, to increase user experience, boost brand engagement, and improve lead generation. ​ Services: Brand Audit and Positioning, Brand framework and Architecture, Brand Tagline A brand audit of 6 competitors was executed, based on 4W-2H model, to assess market positioning, target audiences and messaging strategy, along with brand archetype identification, to define differentiated and own-able space in the playing field. The brand pyramid outlined the attributed, functional/emotional benefits, USP and essence, and was complemented with the messaging framework for vision/mission, promise and positioning. A relook of the existing brand architecture also went through an overhaul, aligning the refined brand attributes to the product/service offering, promoting the benefits of the solutions and innovation approach to tackling research challenges.
Rebrand strategy for enterprise.
Quantitative study designed and executed to evaluate consumer attitudes and perceptions towards person-to-person marketplaces for buying and selling used cars. The project included survey design, programming and analysis of values and motivators that identified key pain points and decision-making drivers for consumers in the product category, to help client with their messaging strategy for the launch of the service. The eComm site was successfully launched with contribution of results from the research.
Quantitative Research - Survey Design/Programming - B2C
Want to see more? Create Account

Get started working with Anika quickly with these predefined projects.

Get started working with Anika quickly with these predefined projects.

You will get an impactful brand strategy with messaging strategy

From $2,500
15 days delivery

You will get a survey research study - design & analysis, with compelling insights deck

From $3,125
15 days delivery

You will get an in-depth qualitative study including recruitment, moderation, & analysis

From $3,125
21 days delivery

You will get a comprehensive market research deck including competitive analysis and TAM

From $1,500
15 days delivery
As Needed - Open to Offers

< 24 hrs response time