"Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software." wikipedia.org

Email marketing is directly marketing a commercial message to a group of people using electronic mail email. wikipedia.org

Marketing research is the process or set of processes that links the producers, customers, and end users to the marketer through information. wikipedia.org

Business Marketing is the practice of individuals, or organizations, including commercial businesses, governments and institutions, facilitating the sale of their products or services to other companies or organizations that in turn resell them, use them as components in products or services... wikipedia.org

Marketing automation solution. Send newsletters, design beautiful email campaigns, and keep in touch with your contacts and customers.

Enterprise software, also known as enterprise application software (EAS), is computer software used to satisfy the needs of an organization rather than individual users. wikipedia.org

Salesforce.com Inc. is a global cloud computing company headquartered in San Francisco, California. wikipedia.org

Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. wikipedia.org

Email marketing software that enables you to create, target, deliver, track and manage permission-based email marketing communication.