Eloise O.
EdinburghUnited Kingdom
100% Job Success
Top Rated

Sustainable Digital Marketing | Social media, SEO, copywriting +

I help businesses and individuals achieve their full potential through marketing in a transparent and conscious way 🌿 For 3 years I have worked in Marketing and Event Organisation, helping businesses increase their lead generation, sales, engagement and trust. 🌎 WHY A SUSTAINABLE AND ETHICAL FOCUS?: I’m on a mission to show that marketing can be used for good and that sustainable marketing gets results. This approach to marketing increases customer trust and helps overall social and climate wellness. I would love to work with your business and help you to get across your sustainable and ethical message or solution. WORKING WITH ME MEANS: 💡 Bespoke marketing solutions 😄 A friendly, honest and professional working relationship 🚀 Building audience trust and long-term growth 💯 Marketing campaigns that convert Please find a breakdown of the services I offer below: 💻 COPYWRITING AND SEO: I write effective, digestible and approachable copy for companies. Blog post copywriting can take the form of guest posting or ghostwriting and I am experienced in creating posts for successful search engine optimisation such as keyword optimisation and using tools such as Semrush. I write creative, well-researched copy with an aim to entertain, inform and convert your audience. As a native British English speaker who also has experience in writing in American English I also offer a proofreading service. Furthermore, I have experience with Google Ads which I have used to further boost website traffic and conversions. Related portfolios: “Trusted Housesitters”, “Narvi”, “EqualTo”, “Invest2Change”, “The Perthshire Magazine” 📱 SOCIAL MEDIA AND EMAIL MARKETING: I have worked for a range of companies creating impactful social media content that is aimed at stopping the scroll and creating conversions. This includes creating social media strategies, designing graphics, videos and appealing captions for engagement and lead generation. I have worked with a range of social media platforms including Instagram, Twitter, LinkedIn, TikTok and YouTube. I also have experience in email marketing, building up a mailing list, tracking subscribers using HubSpot, and marketing products directly into the audience’s inbox. Related portfolios: “That’s So Fruity”, “EqualTo”, Invest2Change”, “The University of Aberdeen Kickboxing Club” 🎟 EVENT ORGANISATION: I currently co-organise events for That’s So Fruity, a queer women and non-binary events organisation in Edinburgh. This involves holding regular events, networking, building relationships and collaborations with local businesses and achieving sponsorship. I also have experience in hosting virtual events using Microsoft Teams and Zoom. I can help you plan and promote events no matter the size or format. Related portfolios: “That’s So Fruity”, “The University of Aberdeen Kickboxing Club” 🎬 VIDEO CREATION AND EDITING: I create high-quality videos for clients and have experience with a range of tools such as Adobe Illustrator, iMovie, Canva and the Instagram video editor. My video creations are used for the likes of Instagram and YouTube campaigns or as explainer videos for websites. Related portfolios: “That’s So Fruity”, “EqualTo”, “Invest2Change” 🎨 BRANDING AND WEB DESIGN: I can help you to create your brand from scratch or improve it so it resonates with your business and stands out against competitors. I have worked on the branding of That’s So Fruity, including creating their logo with Adobe Illustrator. I have also created my own website with SquareSpace and designed my logo. Related portfolios: “That’s So Fruity” ✉️ Contact me today and let's discuss how I can improve your marketing efforts! 💬 PREVIOUS CLIENT TESTIMONIALS: “Eloise was excellent at managing our social media presence, creating and editing high-quality copy, and managing our Google Ads to materially increase our lead generation.” - Diarmuid Glynn, Co-founder/ CEO at EqualTo. “From the beginning, Eloise was full of energy and creativity, and tackled a range of marketing projects to a high-quality. She was able to easily adapt to the changing priorities in the department and the general fast-pace of our startup. She worked well collaborating with other team members and had lots of great ideas to bring to the table.” - Kim Bergstrand, Co-founder/ CRO at EqualTo. “Eloise was a pleasure to work with. From the offset she showed initiative, enthusiasm, and brought new ideas to the team. Her creativity combined with her academic writing skills made her a perfect fit for our company.” - Leander Stueble, Co-founder/ managing partner at Invest2Change.

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Skills

  • Google Analytics
  • HubSpot
  • Social Media Lead Generation
  • Google Ads
  • Search Engine Optimization
  • Instagram
  • Social Media Marketing
  • LinkedIn
  • Marketing
  • Academic Editing