John Y.
ScarsdaleNY
100% Job Success
Top Rated

Multiplatform Direct-response Copywriter

I am a highly experienced direct-response copywriter with deep strategy and brand expertise developed by long and successful relationships with clients including E*TRADE, Mercedes-Benz, JP Morgan Chase and small- to mid-sized companies looking to scale quickly. I typically partner with the Founder, CEO, or other C-Suite executives. Together, we create the strategies, messaging and creative solutions that drive the business. Most important to my clients, my broad portfolio of experience and in-depth knowledge of business and trends allows me to lead projects on a highly independent level. I proactively conduct my own research and leverage that knowledge into a strategy; followed by original and thoughtful creative. I have polished and persuasive presentation skills that allow my clients to have a trusted client-facing partner. Companies I've helped scale include: - Healthy Cell ( nutritional supplements) - LEVO Oil (cannabis accessories) - Manhattan Center (NYC entertainment/event complex) - Planet Home Lending (mortgage service provider) - Go Dash Dot (fashion retailer) For these clients, I led the strategy, UX, wrote all copy, and developed promotional programs both seasonal and permanent. I also work with independent wealth advisors writing robust marketing funnels, which include Facebook and Google ads, email campaigns and short- and long-form Video Sales Letters.
Work history

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Skills

Skills

  • Email Copywriting
  • Sales Copywriting
  • Sales Funnel Copywriting
  • Ad Copy
  • Storytelling
  • Outreach Email Copywriting
  • Web Content Development
  • Cold Email

Testimonials

Endorsements from past clients

"John has been working with us as a strategist and direct-response copywriter helping us develop our messaging and copy in a highly complex global-gaming marketplace. His patience, attention to detail, team commitment, and willingness to keep pushing the work, have delivered impressive results across all our channels. We look forward to our continued partnership! "

Thomas Y. | Strategy Director
Apr 2023

Verified


"I've engaged John on 5-6 projects & have never once been disappointed. Extremely high quality, direct response copy with a deep understanding of industry & customer nuances because he takes the time to do the prep work. High sense of urgency. Delivers first draft ahead of schedule & is always able to meet accelerated timelines. He also recognizes that his work doesn't end after the first draft. He manages the revisions process end to end and does not stop until there is 100% approval, no matter how long that takes. He'll often handle revisions for us same day - sometimes within an hour of the request being made. He exudes professionalism, is highly trustworthy, is someone we'll work with well into the future. "

Daniel M. | President
email drip campaigns Apr 2023

Verified


"I have been working with John for several months now and the experience has been terrific. I hired John as a copywriter but he has served as much more than that. Because of his extensive experience in marketing and advertising, he has helped me gain greater clarity on my brand, and has provided valuable input into the products and services that I offer. He has evolved into a role as more of a Creative Director and important business partner. As a startup, all of his contributions have been invaluable. I will continue to work on content development, marketing and advertising projects and would highly recommend him."

Phil M. | President
Sales Funnel Apr 2023

Verified


"John helped us rebrand and relaunch our New York entertainment complex. He was a key player on our strategy team and created all our new messaging. He got us going in the digital world and the results have been tremendous. "

Mike F.
Jan 2023

Verified


"I worked with John for 2 years on many copywriting projects and marketing initiatives. He is a strategic thinker and his direct-response copywriting helped take Go Dash Dot to the next level. I really enjoyed working with him and highly recommend."

Hannah F. | Founder, CEO
Oct 2022

Verified


"I hired John to work on several copy projects. He did an awesome job and is as comfortable having strategic discussions as well as writing epic copy. He is also always "game" meaning he'll take on projects and turn around quickly. Highly recommended and look forward to future projects!"

Greg G.
Sep 2022

Verified