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Eduardo C.
Los Angeles, CA
79% Job Success

Digital Marketing Expert with 14 Years of Multichannel Strategy Exp.

𝗔𝗯𝗼𝘂𝘁 𝗠𝗲 I have 14 years of website management and digital marketing experience leading, executing, managing, and optimizing multichannel e-commerce, B2B, and B2C paid acquisition and retention strategies across all earned and owned digital channels. Within this experience, I have conducted objective analyses to establish trends, make recommendations, and prioritize optimization tasks. I have also provided guidance, thought leadership, and curated recommendations for companies regarding customer journey mapping, UI/UX, SEM, on-page and off-page SEO, and SMM best practices based on experience and leading entities in each field, such as Google (SEM/SEO/UIUX), Meta (SMM), and UIE.com (UIUX). Lastly, I have experience working alongside and integrating with leading agencies such as 3Q Digital and Team One. Some of the verticals I have experience in are: technology, luxury, automotive, SaaS, health services, and e-commerce. I am interested in gaining more experience in the media/entertainment, gaming, web3/blockchain/cryptocurrency, artificial intelligence, pharmaceuticals, and humanitarian organizations verticals. 𝗠𝘆 𝗖𝗲𝗿𝘁𝗶𝗳𝗶𝗰𝗮𝘁𝗶𝗼𝗻𝘀 ►Google Partner Certification ►Google Analytics (GA4) Certification ► Microsoft Advertising Professional Certified (MACP) Certifications ► HubSpot Certified during previous role ► Foundations of Humane Technology Certification ► Game Production Course with Andy Johnson Certification ► Web3 foundation: Introduction to Blockchain & Web3 Certification ► Web3 foundation: Introduction to Polkadot Certification 𝗠𝘆 𝗔𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 𝗮𝗻𝗱 𝗖𝗮𝘀𝗲 𝗦𝘁𝘂𝗱𝗶𝗲𝘀 𝗛𝗲𝗿𝗲 𝗮𝗿𝗲 𝘀𝗼𝗺𝗲 𝗮𝗰𝗰𝗼𝗺𝗽𝗹𝗶𝘀𝗵𝗺𝗲𝗻𝘁𝘀 𝗳𝗿𝗼𝗺 𝗽𝗿𝗲𝘃𝗶𝗼𝘂𝘀 𝗿𝗼𝗹𝗲𝘀 𝗮𝗻𝗱 𝗽𝗿𝗼𝗷𝗲𝗰𝘁𝘀. ★ iTrezzo/CiraSync Vertical: B2B SaaS ◦ Led the rebranding experiment and paid media optimization strategy for iTrezzo and CiraSync to improve paid media account performance and maximize KPI performance. ◦ Worked with the key stakeholders to launch a brand split test to compare the existing conversion funnel's efficacy with the rebranded approach. Highlights ◦ iTrezzo Property • Reduced and maintained the average account-wide cost-per-conversion target from $200 CPL to $56.09 per conversion. • Realized a ~72% cost reduction and attained a 2.59% conversion rate. ◦ CiraSync Property • Reduced and maintained the average account-wide cost-per-conversion target from $200 CPL to $125.88 per conversion. • Realized a ~37% cost reduction and attained a 2.59% conversion rate. ◦ Collaborated with key stakeholders to create website layout, functionality, and design based on best practice guidelines. ◦ Led website split test designed to determine website layout effectiveness against different demographic groups. ◦ Developed and executed an overarching digital marketing strategy for the Google Ads account and post-interaction with the brand, including search and display remarketing. ★ Roztayger Vertical: Luxury e-commerce, Women's accessories ◦ Managed the website and all earned and owned channels such as paid media, organic search, affiliate advertising, and social media. ◦ Identified and optimized weaknesses and opportunities to improve performance for the website, traffic channels, and conversion funnel. ◦ Added the affiliate advertising channel to the e-commerce marketing strategy, which enhanced transaction volume and conversion rate. ◦ Led the website revamp and collaborated with the web design company to ensure UIUX best practices. ◦ Collaborated with key stakeholders to ensure on-page and off-page SEO best practices and project expectations were aligned. Highlights ◦ Improved annual website revenue by 411.91% compared to previous year. ◦ Improved annual e-commerce conversion rate by 33.17% compared to annual e-commerce conversion rate in previous year. ◦ Improved annual transactions by 359.76% compared to annual transactions in previous year. 𝗠𝘆 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 𝗮𝗻𝗱 𝗦𝗸𝗶𝗹𝗹𝘀 𝗦𝗼𝗳𝘁𝘄𝗮𝗿𝗲 𝗘𝘅𝗽𝗲𝗿𝗶𝗲𝗻𝗰𝗲 ►Microsoft Office ►On-page/Off-page SEO ►Platform SEM – Google and Microsoft ►Social Media Marketing – Meta Ads ►Various CMS platforms – HubSpot, Wordpress ►Web Presence Tools – SEMRush, SpyFu 𝗦𝗸𝗶𝗹𝗹𝘀 ►Data Analysis ►Design Thinking & Planning ►Copywriting ►Brand Storytelling ►Content Creation ►Conversion Rate Optimization ►Multivariate Testing ►Strategic Thinking 𝗠𝘆 𝗘𝗱𝘂𝗰𝗮𝘁𝗶𝗼𝗻 B.A., Marketing, California State University, Fullerton
Work history
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Skills

Skills

  • Yahoo! Search Marketing
  • Facebook Advertising
  • Marketing Strategy
  • Report Writing
  • Web Analytics

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