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Simon H. Status: Offline
Seattle, United States

Expert Amazon Consultant - PPC, Listing, & Rank Optimization

I have 10+ years experience in e-commerce as a product manager, growth hacker, and digital marketer / PPC expert. Prior to that, I did 2 years in Healthcare Mergers & Acquisitions Investment Banking at a leading boutique investment bank in New York City. For the last 3+ years, I have been solely focused on Amazon, where I’ve been responsible for the revenue generation, and strategic direction of four Amazon brands. Specifically, I oversaw the day to day operations of sourcing, listing optimization, rank optimization, Amazon PPC, business analytics, and review/insert strategy. I don’t just talk the talk! After being on the hiring end for so-called Amazon experts for the above brands, I’ve realized most consultants make big promises, but fall short when it comes to results. When I came to this realization, I realized I needed to fold everything in house and become the expert myself. Therefore, the tactics I deploy are the ones that I currently use on my own brands today, as they are proven to work in a constantly changing Amazon environment. Currently, I am managing multiple Amazon FBA brands doing over 11M+ in revenue over the last 12 months, and can offer end-to-end advisory services with everything from international sourcing to rank/review generation, and owning the customer experience. My Amazon PPC Services: - Campaign setup, segmentation, optimization, and management - Paid Advertising (PPC) Management - Including Sponsored Products, Sponsored Brand, Sponsored Brand Video, and Sponsored Display - Keyword Rank Tracking - Improve organic product ranking to page one top position - Advertising account audit - Bid/Budget strategy development - Keyword harvesting My Amazon Listing OptimizationServices: - Keyword research and analysis (discovery for niche keywords) - High-converting, customer-focused copywriting based on in-depth keyword research - Detail page analysis/listing audit - Product title optimization - SEO-optimized product descriptions and bullet points - Backend search term optimization Additional Amazon Services: - Competitor and Market Analysis - Account Creation and Setup - Seller Central FBA and logistics management - Branded Storefront design, optimization, and strategy - Product reviews acquisition strategy - Paid social strategy (leverage social traffic to Amazon listings) - Amazon FBA Planning and unit cost structure analysis - Inventory forecasting - Financial Analysis - Amazon product launch strategy - Product sourcing - Developing clear RFQ's and managing supplier negotiations - Listing and brand registry cases (e.g. pesticide issues, title and key info not updating on product listing, Amazon catalog issues, IP infringement issues)
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