Sahar S.
TorontoCanada

Marketing Data Analysis | Machine Learning, MMM, Python

As a Data Scientist, I apply my Machine Learning and Media Analytics expertise to optimize marketing strategies and drive business outcomes for various clients. With more than 5 years of experience in the field, I have developed a strong foundation in data analysis, visualization, and statistical modeling, as well as a keen interest in solving challenging problems and delivering actionable insights. I am passionate about learning new technologies and methods, and I constantly seek opportunities to enhance my skills and contribute to the success of the team and the organization. Some of my recent projects include: * Building advanced Marketing Mix Models, capturing long-term brand equity, and increasing ROI * Identifying new segments within the client's audiences, targeting higher-end customers, and increasing revenue and retention rates * Designing and implementing media test plans to measure the impact of media and media types through A/B testing and market lift studies.

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Skills

  • Python
  • Machine Learning
  • Azure Machine Learning
  • SQL
  • Marketing
  • Analytical Presentation
  • Microsoft Power BI
  • Marketing Analytics