Jo M.
Brighton, United Kingdom
Experienced professional content writer & manager and marketing expert
$100.00/hr
I'm Jo - a professional copywriter, marketing communications and former PR professional. Let's cut to the chase - here's what some of my clients say:
"Jo is a natural communicator. She rapidly understands complex products and services from a business benefits perspective and develops powerful messaging."
"Having worked with Jo for a number of years, I have always been very impressed with her marketing acumen, her ability to translate complex technical issues into clear business messages, and effectively communicate them to the industry, clients and analysts. Jo is knowledgeable, professional, responsive, and always a great pleasure to work with."
"Great work from Jo, really pleased with it, she went the extra mile to create some really fantastic website articles for me. I'd highly recommend her!!"
"Jo was spot on with her article writing for me, I love her style and her professionalism. I will definitely use her again and I highly recommend her to others!"
I've led the in-house marketing strategy for a tech startup that sold for $20m. I've devised marketing strategies to prepare SMEs for successful acquisition. I've delivered marketing communications strategies for enterprise clients in multiple countries and established marketing outreach to penetrate new regions and markets. It's all about understanding and acting on the 'why' - why are we doing this? Why are we different? Why choose us?
Whether it's writing stellar content or devising your communications strategy, that 'why' is at the forefront of my approach. After 20 years in the industry, my intuition saves you time and makes you money. I've seen the pitfalls and mistakes being made around me, and, having worked in multiple industries, I get to grips really fast with what needs to be done, from a big picture perspective - not just the words being written or the single element of a comms plan - I see the end goal - the business drivers behind the marketing and content.
I've not worked in your particular area? Don't be so sure - I've worked in large enterprise companies and successful startups, in technology, B2B and consumer industries. It's not all listed here, because I started way before Upwork was a dream in the founder's mind. Not sure? Ask me. If I really don't think I can deliver, I'll tell you, because I'd far rather do something brilliantly, than to disappoint you. Which again, is something that comes from experience.
Some of the project niches I'm excited to be working in right now:
- Beauty & skincare
- Health & wellness
- Medical services & technology
- Salon & spa
- Green technology, solar & renewable energy
- Technology, including AI and SaaS
- Storage & warehousing
- Food, cooking & nutrition
- Insurance
Hire me, and see for yourself why I'm still in the game after over 20 years.
Work history
Work history
Business pack & Pitch Deck B2B Marketplace
Aug 19, 2020
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Oct 7, 2024
"The loveliest and most proficient copywriter you will come across."
Private earnings
Names for new beauty mag
Dec 6, 2022
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Oct 18, 2023
"Always a pleasure to work with! Looking forward to future work together."
Private earnings
B2B Copy / Copywriting / Copywriter for Sales Deck / Brochure
Apr 21, 2022
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Jun 28, 2023
Private earnings
60 minute consultation
Nov 23, 2022
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Nov 28, 2022
"Found this session with Jo useful to understand areas we can improve our brand and offering. Highly recommend Jo and her services, will use again soon."
Private earnings
Comms and Copywriting expertise
Apr 16, 2021
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Sep 28, 2022
Private earnings
Copywriting for web pages and blog articles in the skin and beauty sector
Nov 21, 2019
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Sep 16, 2022
Private earnings
Email creation
May 27, 2022
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Aug 8, 2022
"-"
Private earnings
60 minute consultation
Aug 2, 2022
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Aug 5, 2022
No feedback given
Private earnings
Article and editorial writing for the B2B shelving, storage & display equipment market
Apr 11, 2022
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Jul 22, 2022
"Easy to work with and professional writing style. Completed on time."
Private earnings
Seeking a great copywriter to come up with some names for a new brand
Mar 15, 2022
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Jun 17, 2022
"Another great job from Jo, looking forward to our next project together!"
Private earnings
About us page copy
Apr 18, 2024
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Present
Job in progress
Private earnings
Developing new messaging - UK & EMEA
Aug 11, 2022
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Present
Job in progress
Private earnings
Jo x Treatwell hourly contract
Aug 3, 2022
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Present
Job in progress
Private earnings
New Business website
Jun 27, 2022
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Present
Job in progress
Private earnings
Excellent performance-focused copywriter needed for beauty SaaS company
Jun 20, 2022
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Present
Job in progress
Private earnings
Press release for Newly Approved Housing Association (Registered Provider of Social Housing)
May 30, 2022
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Present
Job in progress
Private earnings
Technical writing for AI-powered Insurtech
May 18, 2022
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Present
Job in progress
Private earnings
Copy/Content Writer (native English speaker)
Apr 26, 2022
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Present
Job in progress
Private earnings
Creative strategist & copywriter
Feb 13, 2022
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Present
Job in progress
Private earnings
Content Writer (Brochure/Web) for innovative company working in the Cemetery Industry
Sep 3, 2021
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Present
Job in progress
Private earnings
Jo M. has more jobs. Create an account to review them
Skills
Skills
- English
- Brochure
- SEO Content
- Technical Writing
- Skin Care
- Beauty
- Editorial Writing
- Content Writing
- Feature Writing
- Website Content
- Writing
- Food Writing
- SEO Writing
- Ebook Writing
- Book Writing
- SaaS
- Article
- Blog Writing