Jo M. Status: Offline
BrightonUnited Kingdom

Experienced professional content writer & manager and marketing expert

I'm Jo - a professional copywriter, marketing communications and former PR professional. Let's cut to the chase - here's what some of my clients say: "Jo is a natural communicator. She rapidly understands complex products and services from a business benefits perspective and develops powerful messaging." "Having worked with Jo for a number of years, I have always been very impressed with her marketing acumen, her ability to translate complex technical issues into clear business messages, and effectively communicate them to the industry, clients and analysts. Jo is knowledgeable, professional, responsive, and always a great pleasure to work with." "Great work from Jo, really pleased with it, she went the extra mile to create some really fantastic website articles for me. I'd highly recommend her!!" "Jo was spot on with her article writing for me, I love her style and her professionalism. I will definitely use her again and I highly recommend her to others!" I've led the in-house marketing strategy for a tech startup that sold for $20m. I've devised marketing strategies to prepare SMEs for successful acquisition. I've delivered marketing communications strategies for enterprise clients in multiple countries and established marketing outreach to penetrate new regions and markets. It's all about understanding and acting on the 'why' - why are we doing this? Why are we different? Why choose us? Whether it's writing stellar content or devising your communications strategy, that 'why' is at the forefront of my approach. After 20 years in the industry, my intuition saves you time and makes you money. I've seen the pitfalls and mistakes being made around me, and, having worked in multiple industries, I get to grips really fast with what needs to be done, from a big picture perspective - not just the words being written or the single element of a comms plan - I see the end goal - the business drivers behind the marketing and content. I've not worked in your particular area? Don't be so sure - I've worked in large enterprise companies and successful startups, in technology, B2B and consumer industries. It's not all listed here, because I started way before Upwork was a dream in the founder's mind. Not sure? Ask me. If I really don't think I can deliver, I'll tell you, because I'd far rather do something brilliantly, than to disappoint you. Which again, is something that comes from experience. Some of the project niches I'm excited to be working in right now: - Beauty & skincare - Health & wellness - Medical services & technology - Salon & spa - Green technology, solar & renewable energy - Technology, including AI and SaaS - Storage & warehousing - Food, cooking & nutrition - Insurance Hire me, and see for yourself why I'm still in the game after over 20 years.
Work history
Skills

Skills

Browse similar freelancers