Martin R.

Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. wikipedia.org

A data entry clerk, sometimes called a typist, is a member of staff employed to type data into a database using a keyboard. The keyboards used can often have specialist keys and multiple colours to help them in the task and speed up the work. wikipedia.org

Marketing research is the process or set of processes that links the producers, customers, and end users to the marketer through information. wikipedia.org

Data mining is the process of discovering new patterns from large data sets involving methods at the intersection of artificial intelligence, machine learning, statistics and database systems. wikipedia.org

Google Analytics (GA) is a free service offered by Google that generates detailed statistics about the visitors to a website. wikipedia.org

Google Docs is a free, Web-based office suite, and data storage service offered by Google. It allows users to create and edit documents online while collaborating in real-time with other users. wikipedia.org

Microsoft Excel is a proprietary commercial spreadsheet application written and distributed by Microsoft for Microsoft Windows and Mac OS X. It features calculation, graphing tools, pivot tables, and a macro programming language called Visual Basic for Applications. wikipedia.org