Ebrahim B.
United Kingdom

Analytics & Tracking Expert | GA4 GTM Meta Google Ads | Ex-Dentsu

Web & app analytics specialist. Worked with global brands including Canon, Cancer Research UK, JBL and WWF. Delivering end to end service from tracking design through to implementation and visualisation of all your digital tracking and reporting. Helping to optimise your website experience and advertising performance. Including: - Setup of Google Analytics 4 - Tracking through Google Tag Manager - Setup of tracking for any media channel, including Meta, Google Ads, Bing - Ecommerce - Cross domain tracking - Data Layer implementation - Data visualisation / Dashboard I currently manage a team of 6 digital analytics experts in one of the top digital marketing agencies in the UK - Digital Team of the year 2022, Digital Agency of the year 2022 With 4 years experience in digital analytics and an academic background in science, I'm a specialist in helping businesses become more data driven. I've worked with companies ranging from small to global brands, such as Harman, JBL, Cancer Research UK and WWF and have broad experience across the charity sector, ecommerce and B2B lead gen. I help businesses to: - Optimise digital advertising - Target better audiences and minimise ad waste on low quality leads - Increase return on ad spend (ROAS) - Understand user behaviour on their website - Identify and resolve pain points to improve customer experience - Improve conversion rates The tools I use are: - Google Analytics 4 - Google Tag Manager - Google Optimize - Looker Studio (Formerly datastudio) With technical expertise in: - HTML, CSS and JavaScript - Python - SQL How I work We will start with a consultation to understand your business needs and where digital analytics can add value to your company's goals. By understanding your objectives and your current setup, I will identify areas that require improvement. At this stage, I will make recommendations, clearly explaining how they will contribute to your business objectives. We will then agree on a roadmap of deliverables and a timeline. Following this, I will design the optimal solution to track all key user behaviour to your Google Analytics and marketing platforms, to be implemented through Google Tag Manager. I produce thorough documentation of all tracking design which will be shared with you for future reference. Once tracking has been setup to latest industry best practices, I will work with you to design a bespoke reporting solution for your stakeholders to be able to quickly understand and make decisions based on your site/ad performance. I'm able to design and implement full setups from scratch, such as setting up a new GA4 account, or consult on any part of this process. I'm also able to consult on conversion rate optimisation, and marketing technologies such as customer data platforms and automation platforms. Thanks for taking the time to view my profile, please feel free to get in touch for a free initial conversation.
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Skills

Skills

  • Analytics
  • Analytical Presentation
  • Web Analytics
  • Facebook Ads Manager
  • Visualization
  • Looker Studio
  • Statistical Analysis

Get started working with Ebrahim quickly with these predefined projects.

Get started working with Ebrahim quickly with these predefined projects.

You will get Complete Google Analytics 4 Setup

From $400
7 days delivery