Arthi B.

Arthi B.

MumbaiIndia

Consumer Insights and Innovation Specialist

Imagine with all your mind Believe with all your heart Achieve with all your might A penchant for building brands is what led me to a career in advertising and brand consulting. I believe brand building requires strategy, skill, creativity and an innate curiosity to spark a connection with the consumer. Integrating technology into the mix gives rise to products and services that are relevant today and remain competitive in the future. Brands are therefore a fabulous investment in the future financial success of organizations. I have essayed leadership roles in large network agencies and have been actively involved in initiating new practices and models that help in communications planning, consumer insighting and idea testing. My endeavour has always been to ensure that we achieve effectiveness in communications. This can only be done by walking in the consumer’s shoes and delivering channel agnostic solutions to brand problems & opportunities. I have published consumer behaviour studies, usage and attitude studies, global trend reports, brand case studies in Economic Times, WARC, in-house corporate magazine and mailers to clients. I am a Chevening Scholar (Batch of 2006) I am a driven athlete, a long-distance runner and certified mountaineer. I have led successful expeditions in the Himalayas. On weekends, I conduct outdoor classroom sessions for kids and allowing them to explore the outdoors on their own terms.
Rating is 4.4 out of 5.
4.40 Feb 12, 2021 - Mar 9, 2021
Private earnings

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Arthi B.

Arthi B.

MumbaiIndia
1
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Consumer Insights and Innovation Specialist

Specializes in
Imagine with all your mind Believe with all your heart Achieve with all your might A penchant for building brands is what led me to a career in advertising and brand consulting. I believe brand building requires strategy, skill, creativity and an innate curiosity to spark a connection with the consumer. Integrating technology into the mix gives rise to products and services that are relevant today and remain competitive in the future. Brands are therefore a fabulous investment in the future financial success of organizations. I have essayed leadership roles in large network agencies and have been actively involved in initiating new practices and models that help in communications planning, consumer insighting and idea testing. My endeavour has always been to ensure that we achieve effectiveness in communications. This can only be done by walking in the consumer’s shoes and delivering channel agnostic solutions to brand problems & opportunities. I have published consumer behaviour studies, usage and attitude studies, global trend reports, brand case studies in Economic Times, WARC, in-house corporate magazine and mailers to clients. I am a Chevening Scholar (Batch of 2006) I am a driven athlete, a long-distance runner and certified mountaineer. I have led successful expeditions in the Himalayas. On weekends, I conduct outdoor classroom sessions for kids and allowing them to explore the outdoors on their own terms.
Rating is 4.4 out of 5.
4.40 Feb 12, 2021 - Mar 9, 2021
Private earnings

Arthi B. has more jobs. Create an account to review them
More than 30 hrs/week