For this project, my client's target audience were the upper class. He specifically requested that I highlight luxury and connect the perfume to that lifestyle. At the end of this project, he was really impressed and even gave the permission to show his work here. It is very important to me that I understand the demographic a particular product or service is for. This informs the content of the copy.

Probiotics are relatively new in the health industry but they are rapidly becoming a fixture. In this article, probiotics are introduced, alongside their many benefits and how to pick one that works just well for you. This article was written to be user-focused and educative.