Kevin L.
Thousand OaksCA
100% Job Success
Top Rated Plus

B2B Brand Messaging, Business writing, Product Marketing Professional

I am a very seasoned brand positioning, business writing, and product marketing professional who has successfully served over 200 clients spanning almost every industry - specializing in B2B. Brand Positioning - Through a deep competitive messaging analysis and differentiation discovery process, I identify my client's unique selling proposition (USP) and then craft a very differentiating, audience-targeted, value-based positioning statement (elevator pitch) and supporting key messages. A link to my book (Differentiate or Diminish) is in my portfolio. Business Writing - I have a gift for turning any writing project into a very differentiating, audience-targeted, key-message-rich body of content that will resonate with target buyers. First, I try to understand who the content is targeting, what the audience needs to hear, and the value we are trying to communicate to them. Product Marketing - I have served as a brand and product manager in several instances in the past, and I understand how to own a product or sub-brand and then communicate its value to target buyers through website content, webinar content, white papers, email blasts, presentations, training materials, etc. Productizer - I help businesses frame their offerings and businesses in a way that is sellable to their would-be buyers. For many entrepreneurs and big companies launching new offerings, I have very successfully crafted a product/service strategy and then developed all supporting content. Accomplishments: A. Successfully developed 110 brand positioning frameworks to date, and counting B. Successfully written well over 15,000 pages of web content and hundreds of business emails, articles, blog posts, white papers, business papers, sales presentations, success stories, ebooks, infographics, and more. My clients always love what I create, and I rarely receive more than a few edits. If you need audience-targeted, value-based messaging or writing of any kind, I am your guy. Keywords for my work: brand positioning, value proposition, brand messaging, USP, unique selling proposition, key message, positioning statement, and elevator pitch.

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Skills

  • Brand Positioning
  • Web Content Development
  • Website Copywriting
  • Sales & Marketing Collateral
  • Marketing Collateral Development
  • Sales Copywriting
  • Website Content
  • Messaging Framework
  • Web Content Strategy

Get started working with Kevin quickly with these predefined projects.

Get started working with Kevin quickly with these predefined projects.

You will get a brand positioning statement and key messages!

From $750
5 days delivery