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Allen K. Status: Offline
Leeds, United Kingdom
100% Job Success

Marketing Data Scientist | AI for Marketing Operations

I am on a mission to unlock growth using state-of-the-art data science techniques. I am a Data Science Master's graduate with 7+ years of experience in growth & marketing analytics and have worked on 60+ accounts from 7 countries including the US, UK, Canada & Australia. I have applied data science and statistical techniques to deliver top-notch performance for multimillion-dollar digital advertising budgets. My accounts include government entities, multinational brands, VC-funded startups and SMEs. All you need to do with me at the helm of your analytics efforts is review performance reports and see the extraordinary impact of data science on your bottom line. My Skill Stack • Computer Languages - Python, SQL • Data Visualisation - Matplotlib, Seaborn, Looker Studio • Data Engineering - Funnel.io, Google Cloud Functions, Google BigQuery • Statistics & Machine Learning - PDF, CDF, Hypothesis Tests, A/B Testing, Linear & Logistic Regression, Decision Trees, Random Forests, Gradient Boosting, Clustering, ANNs, CNNs, RNNs • Marketing Science - Propensity Modelling, Audience Suppression, Customer Lifetime Value, Customer Segmentation • Analytics & Tracking - Google Analytics 4, Google Tag Manager • Pay-Per-Click Platforms - Google Ads, Meta Ads, X Ads, LinkedIn Ads, Quora Ads, Microsoft Ads, Criteo
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