Esther B.

Esther B.

Chapel HillNC
Job Success

Former Googler, Senior Marketing Pro, Paid Media/PPC Team Lead

HI, I'M ESTHER 👋 I'm a business coach and digital marketing consultant dedicated to helping you solve your most pressing, strategic online marketing problems. With nearly a decade and a half of experience in the creative world (working at companies like Google and AOL), I'm a multi-disciplinary entrepreneur, and my team and I specialize in PPC/paid media/digital ads (Google Ads, Facebook/Instagram Ads, Bing, TikTok ads, Pinterest ads, etc.). You've probably worked with your fair share of paid media managers or agencies who've left you feeling like maybe you're not getting your money's worth. Our promise? We'll treat your hard-earned dollars like they were our own and approach your paid media campaigns with curiosity, creativity and professionalism. A bit more about me: I'm a native of Chapel Hill, North Carolina (go 'heels!) and I earned my degree with distinction at the University of Virginia in Charlottesville (go 'hoos!). After spending a few years in Washington, D.C. post-graduation, I made my way to New York City, where I spent nearly ten years working at successful tech startups and larger tech companies such as AOL and Google. From Google, I started my own boutique digital marketing agency based in Brooklyn, New York. Business was booming, but after nearly a decade in the Big Apple, I found myself missing the Tar Heel state—so I decided to move myself and my freelance marketing business back home, down to North Carolina's Hippest City, Durham, where I purchased my first home and met my Sevillano husband, José. Life is an adventure, of course, and we now split our time between Sevilla, España and the Bull City—thus I've taken my office fully online, allowing me to help clients worldwide with their paid media needs.
Rating is 5 out of 5.
5.00 Apr 14, 2020 - Oct 7, 2020

"Esther and her team are incredibly organized, professional and responsive. They did a fantastic job managing our social media - creating content, engaging with influencers, and responding to questions/concerns. They were real pros and a pleasure to work with."

Private earnings
Rating is 5 out of 5.
5.00 Oct 17, 2018 - Nov 19, 2018

"Esther was great to work with and produced excellent results. Very diligent and detail-oriented, with a wealth of experience in social media and general branding and marketing strategy. She helped me create and execute a marketing plan, find and coordinate other freelancers, and ensure the overall work was up to standard. Great hire, I will probably work with her again."

Private earnings
Rating is 5 out of 5.
5.00 Jan 26, 2018 - Aug 31, 2018

"Esther has been a true extension of our team, which is especially helpful considering our lean resources- always providing suggestions to make sure we are as impactful as possible with our budget. I have been particularly impressed with her ability to draft high level strategic plans, and then go on to execute them impeccably- including the post campaign analysis so we learn and optimize our performance going forward. She has gone above and beyond to elevate our content strategy, all while being an absolute delight to work with."

Private earnings
Rating is 5 out of 5.
5.00 Jan 15, 2018 - Aug 2, 2018

"Do not hesitate to recommend Esther, who helped us start form scratch to define our brand voice and pillars, and craft and execute a successful strategy around this! Feel free to get in touch."

Private earnings
Rating is 4.85 out of 5.
4.85 Feb 12, 2018 - Apr 9, 2018

"Esther is great - knows her stuff and is professional. Just ending this contract so we can switch over to an hourly contract."

Private earnings

Esther B. has more jobs. Create an account to review them

Portfolio

- Worked with the awesome team at VSA Partners in Chicago to develop a new brand/identity for Google's City Experts program. - Project included in-depth discovery and planning workshops, full needs assessment, quantitative user segmentation study, naming studies, microsite development and much, much more. - Developed brand book and editorial guidelines; redesigning program's creative assets; - Developed scaled community marketing strategy for Local Guides program, including social media, experiential/events, email and content marketing strategies, as well as awareness, lead generation/user acquisition and engagement programs.
City Experts → Local Guides Rebranding
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Esther B.

Esther B.

Chapel HillNC
Job Success
15
Total Jobs
1,637
Total Hours

View profile

Former Googler, Senior Marketing Pro, Paid Media/PPC Team Lead

Specializes in
HI, I'M ESTHER 👋 I'm a business coach and digital marketing consultant dedicated to helping you solve your most pressing, strategic online marketing problems. With nearly a decade and a half of experience in the creative world (working at companies like Google and AOL), I'm a multi-disciplinary entrepreneur, and my team and I specialize in PPC/paid media/digital ads (Google Ads, Facebook/Instagram Ads, Bing, TikTok ads, Pinterest ads, etc.). You've probably worked with your fair share of paid media managers or agencies who've left you feeling like maybe you're not getting your money's worth. Our promise? We'll treat your hard-earned dollars like they were our own and approach your paid media campaigns with curiosity, creativity and professionalism. A bit more about me: I'm a native of Chapel Hill, North Carolina (go 'heels!) and I earned my degree with distinction at the University of Virginia in Charlottesville (go 'hoos!). After spending a few years in Washington, D.C. post-graduation, I made my way to New York City, where I spent nearly ten years working at successful tech startups and larger tech companies such as AOL and Google. From Google, I started my own boutique digital marketing agency based in Brooklyn, New York. Business was booming, but after nearly a decade in the Big Apple, I found myself missing the Tar Heel state—so I decided to move myself and my freelance marketing business back home, down to North Carolina's Hippest City, Durham, where I purchased my first home and met my Sevillano husband, José. Life is an adventure, of course, and we now split our time between Sevilla, España and the Bull City—thus I've taken my office fully online, allowing me to help clients worldwide with their paid media needs.
Rating is 5 out of 5.
5.00 Apr 14, 2020 - Oct 7, 2020

"Esther and her team are incredibly organized, professional and responsive. They did a fantastic job managing our social media - creating content, engaging with influencers, and responding to questions/concerns. They were real pros and a pleasure to work with."

Private earnings
Rating is 5 out of 5.
5.00 Oct 17, 2018 - Nov 19, 2018

"Esther was great to work with and produced excellent results. Very diligent and detail-oriented, with a wealth of experience in social media and general branding and marketing strategy. She helped me create and execute a marketing plan, find and coordinate other freelancers, and ensure the overall work was up to standard. Great hire, I will probably work with her again."

Private earnings
Rating is 5 out of 5.
5.00 Jan 26, 2018 - Aug 31, 2018

"Esther has been a true extension of our team, which is especially helpful considering our lean resources- always providing suggestions to make sure we are as impactful as possible with our budget. I have been particularly impressed with her ability to draft high level strategic plans, and then go on to execute them impeccably- including the post campaign analysis so we learn and optimize our performance going forward. She has gone above and beyond to elevate our content strategy, all while being an absolute delight to work with."

Private earnings
Rating is 5 out of 5.
5.00 Jan 15, 2018 - Aug 2, 2018

"Do not hesitate to recommend Esther, who helped us start form scratch to define our brand voice and pillars, and craft and execute a successful strategy around this! Feel free to get in touch."

Private earnings
Rating is 4.85 out of 5.
4.85 Feb 12, 2018 - Apr 9, 2018

"Esther is great - knows her stuff and is professional. Just ending this contract so we can switch over to an hourly contract."

Private earnings

Esther B. has more jobs. Create an account to review them

Portfolio

- Worked with the awesome team at VSA Partners in Chicago to develop a new brand/identity for Google's City Experts program. - Project included in-depth discovery and planning workshops, full needs assessment, quantitative user segmentation study, naming studies, microsite development and much, much more. - Developed brand book and editorial guidelines; redesigning program's creative assets; - Developed scaled community marketing strategy for Local Guides program, including social media, experiential/events, email and content marketing strategies, as well as awareness, lead generation/user acquisition and engagement programs.
City Experts → Local Guides Rebranding
Want to see more? Create Account
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