Constant Contact, Inc. is an online marketing tool offering email marketing, social media marketing, online survey, event marketing, digital storefronts, and local deals tools, primarily to small businesses, nonprofit organizations, and membership associations. wikipedia.org

"Marketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks. Marketing departments, consultants and part-time marketing employees benefit by specifying criteria and outcomes for tasks and processes which are then interpreted, stored and executed by software." wikipedia.org

A sale is the act of selling a product or service in return for money or other compensation. It is an act of completion of a commercial activity. wikipedia.org

Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. wikipedia.org

Copywriting is the use of words and ideas to promote a person, business, opinion or idea. wikipedia.org

Customer relationship management (CRM) is a widely implemented strategy for managing a company's interactions with customers, clients and sales prospects. wikipedia.org

Writing is a medium of communication that represents language through the inscription of signs and symbols. wikipedia.org