Social media marketing refers to the process of gaining traffic or attention through social media sites. wikipedia.org

Search engine optimization (SEO) is the process of improving the visibility of a website or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. wikipedia.org

Web development is a broad term for the work involved in developing a web site for the Internet (World Wide Web) or an intranet (a private network).

Digital marketing is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. wikipedia.org

Lead generation, or lead gen is a marketing tool used, particularly in internet marketing, to generate consumer interest or inquiry into products or services of a business. wikipedia.org

Video editing is the process of editing segments of motion video production footage, special effects and sound recordings in the post-production process. wikipedia.org