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Thomas Y. Status: Offline
Scottsdale, United States
100% Job Success

Creative Writing Professional in the Nutrition, SaaS and B2B Space

Currently writing in the Nutrition, Health and Wellness, SaaS and B2B space. Engaged in marketing research in CPG for an international consulting agency. Certified Inbound Marketer, Content Marketer, and, certified in OKR, Continuous Performance Improvement. Read on for a bit more about areas of expertise. My resume includes over fifteen years as a senior sales executive for two different billion-dollar CPG companies. I was one of the four original executives who, along with a private equity firm, took a $120 million Pillsbury spin-off to over $1.2 billion before going public. After my years in corporate I consulted for several years, owned sports nutrition franchises, served as a franchise regional developer and managed the third-party vendor system for over 150 stores. I then co-founded a line of men’s anti-aging supplements which we placed in distribution in GNC, The Vitamin Shoppe, and Kroger. We sold the supplement line to a publicly-traded company and I then joined a regional chain of nutrition stores as Category Manager and Director of Business Development. I have developed presentations, white papers, ad copy, label copy, advertisements and business prospectuses for most of my adult life. My most recent stint as Category Manager has afforded me the opportunity to review hundreds of sales presentations from the likes of Garden of Life, Quest, Glanbia, Dymatize, Cellucor, Dreambrands, Sequel Vega, Novex Biotech and so many more. I am very familiar with DSHEA, cGMP, and FDA regulations regarding structure/function claims. I know good copy and I know what motivates the buying decision from both a corporate and consumer perspective.
Work history
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Skills

Skills

  • Creative Writing
  • Microsoft Excel
  • Market Research
  • WordPress
  • Microsoft Word
  • Microsoft PowerPoint
  • WordPress e-Commerce
  • SEO Writing

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