Will B.
Toronto, Canada
100%
Job Success
Top Rated
Sales Copywriter: 6-Figure Funnels for Coaches & Course Creators
$200.00/hr
If you're selling coaching or courses, I'm your man.
In fact, if you're looking for a sales letter that makes every subsequent sale easier, I might just be the *only* person on this site who can deliver what you're looking for. Bold claim, but let me explain.
Before we worry about sales emails, ads, webinars, landing pages, or anything else, we *need* to get your sales page right. As a direct response copywriter, I am great at selling these offers because I have worked with dozens of these businesses and built them sales assets that consistently print 5-figures a month... more than a year later.
It's irresponsible for any copywriter to start working with you until they see what your sales page looks like. Some people want to go straight for the kill and start working on ads or emails right away... but that's rolling the dice at your expense.
If the campaign fails, they get paid anyway and can blame it on the rest of your funnel. If it goes well... it was all because of their genius!
That's why as soon as you hire me, I will go through your entire funnel and give you a *FREE* 30-minute review of the rest of your funnel (I normally charge $500 for this).
That way, I have NO excuse for my copy to fail. I have to succeed.
### About Me ###
I work with course creators and coaches across every niche you could think of. Personal trainers, executive coaches, therapists, dating coaches, cryptocurrency gurus (the good kind), sex coaches, astrologers, Reiki specialists, and many more experts who used my marketing expertise to make a lot more than they were before they met me.
### What Can a Sales Copywriter Do For You ###
Well... obviously I'm going to write you an amazing sales letter. But what does that even mean?
Campaigns that convert. Not just opens, clicks, and other vanity metrics… Real REVENUE for your business.
Think of me as your sales department. It's my job to do everything necessary to get you to the point where you can charge the big bucks.
When I'm done with you, you'll be the obvious choice in your market.
The angle and ideas we use in your sales letter will make all the content, email marketing, and social posts you do afterward convert way better.
Oh and obviously you'll get more sales.
But don't just take my word for It...
Here's what my clients say:
"I've had the pleasure of working with Will for over a year, and in that time, he's worked on some of our top performing ads of 2024." - InvestorPlace
"Working with Will has been great! He makes things easy, listens to me thoroughly and has a talent for writing through my voice. I would highly recommend him for both long and short copy projects." Dino Watt
"Not only an incredible, high integrity copywriter but has a much more impressive skill... An ability to SEE your business better than you see it yourself - and to strategize how to scale it in an authentic way." - Pat Stedman
And my skill doesn't end at sales letters. Other recent experiences include:
-Writing email sequences (30 emails+) selling information products, high-end trading services, and coaching programs
-Writing Facebook ads, Criteo ads, Yahoo ads, advertorials
-Building funnels from start to finish (sales letters, squeeze pages, landing pages, email campaigns, upsells/cross-sells, and Facebook ads)
-Automating and managing email marketing campaigns in Mailchimp, Klaviyo, GetResponse, and ActiveCampaign
But it all starts with the sales letter.
### My Story ###
At this point, I've worked with 100+ clients on and off Upwork and gotten them great results (you've already seen a few but there are more below my profile). I cut my teeth writing copy for a top name in the financial newsletter space, and now, I'm focusing on coaches and consultants.
You'll notice my hourly figure is quite low. That's because I've only just niched out to info products. This rate will not last long, and I expect it to soon surpass the $150/hour I charge existing clients.
After helping 17 business owners start and scale their offers into the low-to-mid 6-figures range, I know all the tricks you need to find and sell to your perfect clients.
### How I Do Business ###
Sales letters are my specialty. I've launched promos with A-list financial publishers and have numerous retainers underway. Because of that, I'm selective about what type of client I work with.
If we do work together, you can look forward to your sales going up shortly after you hire me.
To qualify to work with me, you must:
-Have an ethical product that actually works (you'd think this would be obvious at this point)
-Fill out my market research questionnaire. It makes the work I do 5x more effective.
-Trust that I know what I'm doing and be ready to test out the copy I send to you, even if it seems counterintuitive
### Next Steps ###
When you're ready, click the invite/contact button and send your intro message. Include a link to your current sales copy and offer, and I'll get back to you within 24 hours.
Work history
Work history
30 minute consultation
May 30, 2025
-
Jun 2, 2025
No feedback given
Private earnings
30 minute consultation
Apr 11, 2025
-
Apr 14, 2025
"I had a really great consultation with Will. I had a few questions about using marketing to take my business to the next level and he was able to provide…
Private earnings
Expert Copywriter for Advertising Agency's website
May 30, 2024
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Mar 14, 2025
"Great work by Will, very detailed oriented. Recommended."
Private earnings
Wellness Funnel
Jun 20, 2024
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Mar 6, 2025
Private earnings
30 minute consultation
Feb 19, 2025
-
Feb 20, 2025
Private earnings
Copywriter questionnaire
Jan 16, 2020
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Feb 15, 2025
Private earnings
Webinar Funnel Copywriting
Jan 1, 2025
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Jan 20, 2025
"Will did an excellent job writing a new webinar script using my personal stories and language. He took time to understand what's important to me and to my target clients…
Private earnings
Direct Page
Dec 15, 2024
-
Jan 12, 2025
"You are in good hands with Will. He did excellent work on a sales page and provided an amazing audit of my FB ads and sales page."
Private earnings
30 minute consultation
Dec 13, 2024
-
Jan 2, 2025
No feedback given
Private earnings
30 minute consultation
Dec 8, 2024
-
Dec 23, 2024
No feedback given
Private earnings
Looking for a direct response copywriter
Feb 25, 2025
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Present
Job in progress
Private earnings
Sales Funnel communication
Jan 10, 2025
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Present
Job in progress
Private earnings
VSL Script and LP Improvements
Sep 9, 2024
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Present
Job in progress
Private earnings
Write "Launch Email Sequence" for High-Ticket Coaching
Sep 9, 2024
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Present
Job in progress
Private earnings
Sales Letter Rewrite for Dental Consulting Firm
Jul 4, 2024
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Present
Job in progress
Private earnings
Conversion Oriented Email Marketer with Nonprofit Experience (SaaS Experience Preferred)
Jun 6, 2024
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Present
Job in progress
Private earnings
Clickbank Upsell Needed For Manifestation Niche
Dec 17, 2023
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Present
Job in progress
Private earnings
Copywriting Consultant
Dec 4, 2023
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Present
Job in progress
Private earnings
5 Emails
Oct 27, 2023
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Present
Job in progress
Private earnings
Define message copy for landing page and facebook ads
Oct 3, 2023
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Present
Job in progress
Private earnings
Will B. has more jobs. Create an account to review them
Skills
Skills
- Copywriting
- Email Marketing
- Email Copywriting
- Article Writing
- Sales Funnel Copywriting
- Content Writing
- Copy Editing
- English
- SEO Writing
- Business Writing
- Sales Copy Review
- Sales Copywriting
- Sales Copy
- Video Sales Letter
Project catalog
Get started working with Will quickly with these predefined projects.
Get started working with Will quickly with these predefined projects.
You will get a Copywriting Action Plan for your sales page or funnel
From $200
2 days delivery
You will get a high-converting ad for your coaching/course business
From $150
3 days delivery
You will get a full revamp of your email marketing strategy and 5 emails
From $300
4 days delivery
You will get a copy audit (video) on your sales page
From $100
1 day delivery