Vaishali P.
Parkland, United States
100%
Job Success
Top Rated Plus
Pricing Strategy & Operations Executive Consultant
$349.00/hr
Top 1% Expert Vetted on Upwork!
Original Director of Pricing at Chewy.com, positioning it to be one of the largest e-commerce acquisitions of all time. Executive Level Pricing professional with proven track record and over 17 years of full time pricing strategy in e-commerce, retail, brick & mortar, SaaS, services, and energy industries working for both start-ups and fortune 500 companies.
Specialized in transformative growth through pricing for organizational objectives ranging from sustainability to exit strategies.
Passionate about applying pricing economics, data analytics, and consumer behavior psychology to find creative ways to optimize product/service price, leading to increased conversion and revenue for your business.
Created and led Pricing Strategy and Pricing Operations teams from ground up that aided my last start-up e-commerce retail company, chewy.com to grow from $200 million to $2.2 Billion in annual net sales in less than 3.5 years.
Committed to staying up to date with best practices across multiple industries via continuing education through seminars, conferences, courses, and networking.
Expert in Pricing Strategy and Operations for full life cycle pricing for your entire assortment/service offering:
- Private Label
- National Brands
- Clearance Price
- Promotional Price
- MAP Price
- List Price
- Competitor Identification
- Customer Segmentation
- Competitive Analysis
- Price Testing
Led development and was the visionary behind internal pricing software & implementation for full assortment pricing including:
- Price Optimization
- Price Matching
- Private Label Pricing
- Web Scraping
- Product Matching
- Promotion Execution
- Margin Strategies
- Opportunity Identification
- Data Analytics
- Competitive Analysis
As a leader in the pricing industry, I am confident that I can help your company become more profitable and/or gain market share via pricing strategy and operations
Additional recommendations on LinkedIn
I am proud to be among a small group of professionals who were chosen to be featured at Upwork’s 2023 Work Without Limits Executive Summit, an invitation-only event for Upwork’s enterprise customers.
Work history
Work history
Pricing Strategy for Mental Health Startup
Apr 11, 2023
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Jun 18, 2025
No feedback given
Private earnings
30 minute consultation
Jun 13, 2025
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Jun 16, 2025
"I recently had a consultation with Vaishali, a pricing strategist, and it was a game-changing experience for the direction of my startup. From the outset, she brought a sense of…
Private earnings
Pricing Strategy for Telehealth
Feb 11, 2025
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Jun 9, 2025
No feedback given
Private earnings
Pricing Strategy for Ecommerce Subscription Model
Jan 15, 2025
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Jun 4, 2025
Private earnings
Pricing strategy revisit
Sep 19, 2023
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Jun 4, 2025
"Vaishali was engaged to help with the very difficult task of pricing a service in an unsophisticated competitive market, meaning we didn’t necessarily know how much we can rely on…
Private earnings
Pricing Strategy 1 Hour Consult
Jan 17, 2024
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Apr 3, 2025
Private earnings
30 minute consultation
Mar 27, 2025
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Apr 1, 2025
Private earnings
Retail & Wholesale Pricing Strategy for Ecommmerce
Jan 28, 2025
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Mar 17, 2025
"Exceeded my expectations!"
Private earnings
30 minute consultation
Feb 5, 2025
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Feb 11, 2025
Private earnings
Pricing Strategy for Startup
Nov 26, 2023
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Jan 13, 2025
No feedback given
Private earnings
Pricing Strategy & Modeling for Ecommerce Retailer
Jun 17, 2025
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Present
Job in progress
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Pricing Strategy for E-Commerce Retailer
May 22, 2025
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Present
Job in progress
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B2B Pricing Strategy
Apr 1, 2025
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Present
Job in progress
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Ecommerce Pricing Strategy 30 Minute Consult Call
Jan 28, 2025
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Present
Job in progress
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Expert Pricing Strategy Consultant for Online Haircare Brand
Dec 23, 2024
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Present
Job in progress
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Dessert shop startup
Sep 18, 2024
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Present
Job in progress
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Launch Pricing Strategy for ecommerce Beauty Brand
Aug 19, 2024
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Present
Job in progress
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Pricing Strategy Consult Call
Jul 10, 2024
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Present
Job in progress
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Pricing and Go-to-Market Strategy
Nov 21, 2023
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Present
Job in progress
Private earnings
Quimbee Bar Review Pricing
Jul 13, 2023
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Present
Job in progress
Private earnings
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Skills
Skills
- Strategy
- Retail Merchandising
- Pricing Strategy Consulting
- Price Optimization
- Pricing
- Pricing Research
- Management Consulting
- SaaS
- Competitive Analysis
- Consumer Goods
- Ecommerce
- Retail & Wholesale
- Startup Consulting
- Retail & Consumer Goods
- Competitor Research