Thomas P.
CarbondaleIL
95% Job Success
Top Rated Plus

Data Scientist | Google Analytics | Twilio Segment | Domo

I am a data scientist who specializes in digital marketing analytics, Google Analytics 4 / Google Tag Manager, and customer behavioral analysis. I work primarily with e-commerce brands and B2Bs, but I also work with businesses in industries such as legal and professional services and real estate as well. I've recently completed GA4 projects for clients such as Vista Equity Partners, NASCAR, USAA, and AARP. Web analytics tools, such as Google Analytics 4 and Google Tag Manager, play an indispensable role in today's business landscape. By tracking and analyzing user behavior, interaction patterns, and key performance indicators, these tools provide actionable insights that can drive decision-making and strategic planning. Understanding where visitors come from, what content they engage with, how they navigate through a site, and at what point they might leave, can uncover areas for optimization, allowing businesses to refine their marketing strategies, improve user experience, and increase conversion rates. Additionally, with real-time reporting, organizations can respond to trends quickly, adapting to market changes and maintaining a competitive edge. In an age where data-driven decisions are paramount to success, the investment in web analytics tools can often translate into increased revenue, customer retention, and overall business growth. Google Analytics 4 (GA4) offers a host of advanced features and integrations that can provide valuable business intelligence to drive revenue. Here's how: 1. **Real-Time Data Analysis**: GA4's real-time reporting enables businesses to respond to trends and customer behaviors as they happen. This allows for immediate adjustments to marketing strategies or website content, ensuring optimal engagement and conversion. 2. **Audience Segmentation**: By understanding the different segments of an audience, businesses can create targeted marketing campaigns that resonate with specific groups. GA4's audience segmentation tools help identify these segments based on behavior, demographics, and interests, allowing for more personalized and effective marketing. 3. **Cross-Platform Tracking**: GA4's ability to track users across different devices and platforms gives a more holistic view of the customer journey. This can reveal insights into how different touchpoints influence purchasing decisions, enabling a more coordinated and efficient marketing approach. 4. **Predictive Metrics**: GA4 uses machine learning to offer predictive metrics, such as potential revenue from particular audience segments. This helps businesses to focus their efforts on the most promising areas, optimizing their return on investment. 5. **Enhanced Ecommerce Tracking**: By closely monitoring how users interact with products on a website, GA4 provides insights into which products are most appealing, the effectiveness of product recommendations, shopping cart abandonment rates, and more. This information is vital for optimizing product placement, pricing strategies, and overall ecommerce effectiveness. 6. **Integration with Advertising Platforms**: GA4's seamless integration with various advertising platforms, like Google Ads, means that businesses can manage and measure their advertising efforts within a unified environment. This ensures more precise targeting and measurement, driving a more efficient use of advertising budget. 7. **Custom Reporting and Dashboards**: GA4 allows for customized reporting that aligns with specific business goals and KPIs. This flexibility ensures that businesses have ready access to the most relevant data, empowering them to make informed decisions that align with their revenue-driving objectives. 8. **Compliance and Data Privacy**: With increased concerns over data privacy, GA4 has features to help businesses comply with regulations like GDPR. By maintaining compliance, businesses reduce the risk of legal issues that could impact revenue and reputation. 9. **Event Tracking and Automation**: GA4's event tracking capabilities allow businesses to understand user interactions at a granular level, such as clicks on specific buttons or form submissions. These insights can lead to the automation of specific responses, further optimizing user engagement and conversion pathways. By leveraging these features, businesses can extract actionable insights, refine their strategies, and make data-driven decisions that align with their goals, ultimately leading to increased revenue.

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Skills

  • Search Engine Optimization
  • Facebook Ads Manager
  • Looker Studio
  • Paid Media

Get started working with Thomas quickly with these predefined projects.

Get started working with Thomas quickly with these predefined projects.

You will get UA Data Migration (Archiving UA Data with GA4 Data) + Dashboard

From $1,900
7 days delivery

You will get an SEO Performance Dashboard Built with Google Data Studio

From $500
1 day delivery

Testimonials

Endorsements from past clients

"Thomas was awesome. Highly recommend his skills and talents!"

Ryan H. | CEO
Data Analytics & Visualization May 2022

Verified


"We hired Thomas for business consulting and Data Scrubbing. We are a real estate company that heavily relies on data. Thomas was able to understand our needs and get right to work! I would recommend him 100%"

Brandon I. | CEO
Data Processing & Business Consulting Sep 2021

Verified


"Our organization hired Thomas to complete an SEO audit for our website. Thomas' work was thorough and impressive. We would highly recommend working with Thomas, as he is incredibly knowledgeable and professional. "

Allie M.
SEO Audit & Consulting Oct 2020

Verified