SilentDiscoBox's goal with this TikTok campaign was to acquire influencer-generated content from influencers in the Netherlands to repurpose for paid ads. My responsibilities: - Creating the strategy, defining the influencer niche and feel to ensure success. - Sourcing and onboarding relevant influencers in the selected niches. - Writing video briefs and collaborations guidelines with a tone reflecting SilentDiscoBox's ethos in English and Danish. - Negociating rates with onboarded influencers according to budget. - Managing logistics - Monitoring content delivery - Performance analysis The idea was to generate real life videos with a genuine feel from micro influencers in the Dance, DJ-ing, Fitness and Singing niches : that way, we could highlight the different potential uses of a silent disco kit. Whether the user wants to have a quiet house party, a silent concert or hold a street work-out class without a loud speaker - Silent Disco will solve that problem ! Influencers were paid to create the videos, and rented their personal SilentDiscoBox kit to create the video with and return.

QueenCosy's goal with this gifted campaign was primarily to gather content to repurpose for paid ads in English, German and Swedish. Their second aim was to generate brand awareness using the "TikTok Leggings" trend, highlighting their superstar product : the Scrunch Leggings. My responsibilities : - Sourcing and onboarding relevant English-speaking, German-speaking and Swedish-speaking TikTok influencers with an attractive, trendy look from 18 to 25 years old and a young, fashion and body centric audience. - Creating engaging contact messages and brief reflecting QueenCosy's values in English, German and Swedish. - Monitoring the delivery of content and it's adherence to the given brief. - Logistics management : ensuring correct timely delivery of the gifted products, and following up with influencers in case of size or quality issues.