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Lynx J. Status: Offline
Goetene, Sweden
100% Job Success

Marketing and Positioning Strategist with SaaS experience

Are you looking to establish What to say, to Whom and Why for your product or services? Then I can help. I'm a Brand and Positioning Strategist who will help you find your place in the market so that your audience knows exactly why to buy from you and how you are different from your competitors. I have helped both B2B and B2C SaaS, personal brands and services find their fit and go from nice-to-have to a must-have. My areas of expertise: 👉 Target audience analysis 👉 Competitor analysis 👉 Positioning 👉 Brand voice and personality 👉 Copywriting for landing pages and websites Examples of past project: 👉 CMO for a SaaS company where I was responsible for the Go-To-Market strategy for our new product. Through market research and competitor analysis, I found a niche in the crowded CRM market and took the product from a nice-to-have to a must-have. 👉 Fractional CMO for a SaaS start-up company. The product was in its early launch phase, and I was hired to establish the positioning and the brand voice. The result was a product that owned its place in the market, instead of trying to copy its bigger competitors, and with a clear and targeted messaging. Send me a message and we can talk!
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