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Pawan S. Status: Offline
Fazilka, India
100% Job Success
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Google Ads, Facebook Ads, Adv. Tracking Expert w. 15+ Years Experience

I am proactive in strategy planning for Paid Advertising (Google Ads, Microsoft Ads, Facebook Ads, and LinkedIn Ads). - My primary area of focus is implementation of new search engine marketing strategies, and researching day in and day out for PPC (Pay per click). -Implementation & deep knowledge of Web 2.0 concepts, Social Media and newly emerging technologies. - A thorough professional with a proactive attitude, capable of thinking in and out of the box, generating new solutions and ideas to meet targets. - Search Engine Optimization (SEO) and Search Engine Marketing (PPC) of the websites - doubled the website traffic. - Work closely with the client to identify key customer segments and develop a marketing communication plan that will support their revenue targets I have developed, and utilize the following specific process for AdWords success: - Identify success metrics and isolate the key performance indicators for your campaign. - For existing, complex campaigns: conduct a thorough baseline campaign analysis. - Carefully determine the best Geo-targeting parameters and methods. - Keyword volume research using the best tools, Google Analytics, Google - Keyword Tools SpyFU, & SEMRush. - Spider your leading competitors website(s) extracting keywords and ad history. - Structure your PPC ad groups to achieve high Google PPC 'relevancy'. - Write great 'creative ad copy' in my AdWords text ad simulator; review with you. - Set ads up for tracking of goal completions via clicks and calls via Google tracking pixels. - Provide advice on landing page design optimization and A/B testing. - Use smart bidding strategies and creative quality score management. - Develop a strong, campaign-specific negative keyword list. - Once ads are live, enhance CTR's via A/B split testing. - Set up Audiences and Remarketing, leveraging Google Analytics and Google Ads data. - Monitor 'search term vs keyword' reports to harvest new keywords and enhance matching. - Configure marketing automation tools for your campaigns. - Make savvy use of analytics, pipeline reports, and enhanced device targeting. ➡ Why Choose Me: ➡15+ years of hands-on experience in digital marketing ➡Proven track record of success in driving results for clients ➡Expertise across various digital marketing channels and tactics ➡Client-centric approach focused on delivering exceptional service and value ➡Strong analytical skills and ability to measure and optimize campaign performance Available by phone, text, or Skype.. Get in touch to review your online marketing challenges.
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